Raincastle's Web Design & Marketing Blog

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Posted by Paul Regensburg on Nov 11, 2014 9:00:00 AM

Best Practices for Generating Quality Leads and Growth for B2B Companies: A CMO Discussion

Chief marketing officers have never had it easy. In today’s tight economic climate and with transformational shifts in marketing technologies and trends, some would say the job of CMO is tougher than ever. But those same shifts create exciting new tools and opportunities for reaching and motivating B2B buyers.

Mike_MitsockIn this conversation with seasoned CMO Mike Mitsock, we explore his thoughts on meeting today’s challenges and practical approaches for creating strong brands and generating measurable growth.

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Tags: B2B / creativity / inbound marketing / digital marketing / CMO / healthcare IT / analytics
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Posted by Paul Regensburg on Nov 4, 2014 9:25:00 AM

Product Naming and Branding: What You Should Know

What are the strategic considerations that should guide your product naming? What is the relationship of your product name to your corporate brand? When should a product have its own brand?

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Tags: branding / Naming / Product Naming / Brand Architecture / Naming Architecture
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Posted by Paul Regensburg on Oct 28, 2014 10:18:17 AM

RainCastle Wins...

RainCastle Communications has won a coveted Web Marketing Association “Consulting Standard of Excellence” award for the Jim Stengel Company website.

The Web Marketing Association (WMA) is the producer of the WebAward Competition, the longest running annual website award competition, dedicated to naming the best Web sites in 96 industries while setting the standard of excellence for all website design and development.

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Posted by Paul Regensburg on Oct 21, 2014 12:43:00 PM

How to Use Video as a Marketing Tool

The Benefits of Video Marketing for B2B Companies

video_iconAre you struggling with your company’s content strategy and social media strategy? Video is an effective way to elevate your social media plan and hook your viewers. Several of our clients are asking us to integrate video into their websites and social media and here’s why we recommend doing it.

A short video (up to two minutes) is an opportunity to tell your company’s story. We recently updated our website and by embedding a video on the "About RainCastle" page, we were able to tell our story in a new way. Within seconds, prospective clients and employees gain insight into our culture and team, even some of our technologists who often work behind the scene.

Video shows how your product or service works. In less than a minute, by showing a demo, a video can explain how a new technology or product works. Our client, AirStrip Technologies, creates medical software that allows healthcare providers to monitor patient data on their mobile devices. They use video to demo and promote the exciting new technology they've developed - technology that enables clinicians to interact with and respond rapidly to clinically relevant patient health information.

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Tags: marketing / B2B / branding / email marketing / lead generation / content creation / video / content marketing / trends / blogging
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Posted by Paul Regensburg on Oct 16, 2014 8:18:00 AM

The Secret World of Social Media Strategy

Entering the social media world without a clearly defined strategy is full of perils. Clients who come to us for branding or a website or marketing programs sometimes want to throw in a little social media, lest they be left behind or miss out on an important channel.

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Tags: marketing / client relationships / branding / social media / content strategy
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