Raincastle's Web Design & Marketing Blog

DrivingRain

Posted by Paul Regensburg on Jul 19, 2016 1:00:00 PM

When to use a Fullscreen Background Video for your Website

When our clients ask about using video as a background for their websites, I tell them that if the video contributes to their overall message, it can be useful to communicate a lot of information quickly.

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Posted by Paul Regensburg on Jun 29, 2016 1:00:00 PM

Five Ways to Build a Strong B2B Brand Identity Through Your Website

 B2B brands don't have retail outlets and many do not have eCommerce capabilities. The website is often the #1 tool for building brand identity and for marketing. When creating a B2B website, internal resources are often stretched to the max, yet the urgency for the website to build brand awareness remains strong. To apply limited time and resources for the best results, consider these five tips:

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Tags: website / brand / brand identity
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Posted by Paul Regensburg on May 12, 2016 12:30:00 PM

Think You Need a New B2B Website? Think Again...

Am I nuts?! Why would I, the owner of a web design and marketing agency say that? Am I trying to make a fine distinction about the word "need?" Or is it just a provocative headline?

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Tags: web design
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Posted by Paul Regensburg on May 4, 2016 12:30:00 PM

Top Three To-Dos For Designing a Lead Generation Website

Before you start your company’s website design project, be sure to define your content strategy. The three things that will make your Lead Generation Website successful are:

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Posted by Paul Regensburg on Apr 28, 2016 12:30:00 PM

Why, When and Where to Use Animated Video

Online audiences are getting sharper at quickly judging what content is worth their time and what isn't. The well-publicized Microsoft study citing the average person's online attention span as eight seconds — a second less than that of a goldfish — is humorous... as long as it's not your content they are supposed to absorb. As content publishers we all have to up our game.

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Tags: animated video
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