Raincastle's Web Design & Marketing Blog

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Posted by Paul Regensburg on May 19, 2015 8:30:00 AM

Do People Read Long, Scrolling Web Pages?

Mobility has rendered the long scrolling web page the design standard for modern websites. But does it work? By work I mean does it provide a good user experience for your visitors and do people actually scroll down to that 3rd, 4th, 5th panel and beyond? Even as someone that is creating scrolling sites, I've had a gut feeling that few visitors venture "beneath the fold," just as few Google visitors venture past page one of Search results. So I did a little research to either support my instincts or cause me to reflect on my dinosaur delusions.

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Tags: web design / user experience / design / design trends / Web Design Strategy
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Posted by Paul Regensburg on May 12, 2015 10:01:00 AM

Six Easy Ways to Refresh Your Website

Cruise around most neighborhoods this time of year and you'll see people outside pruning, fertilizing, watering and planting. Like a garden, your website is a living, growing thing. Many people believe that maintaining a website is a lot of work, so we've brainstormed six quick ways to revitalize your site that will improve your design, marketing and visitor engagement.

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Tags: web design / design / website / Web Design Strategy
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Posted by Paul Regensburg on Apr 21, 2015 8:38:00 AM

RainCastle Approved for State Government Services Contract PRF60

CommBuys_icon_logo_for_MOUsRainCastle Communications, Inc. is proud to have been named by the Commonwealth of Massachusetts, the Operational Services Division (OSD) and the Strategic Sourcing Services Team as an approved contractor for the Advertising, Marketing and Event Planning Services Contract-PRF60.

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Posted by Paul Regensburg on Apr 14, 2015 8:36:00 AM

Use Ambient Video on Your Website to Enhance Your Brand

Much like last year when websites with Parallax scrolling took off, we're seeing a growing number of sites using video on their websites, in new ways, to enhance their brands. But rather than, and in some cases in addition to "talking heads," we're seeing "ambient video."

Ambient video is background video whose purpose is to establish a visual brand identity. While words and still images do the heavy lifting in terms of creating messages, the addition of web video can provide an emotional resonance that can help an otherwise purely rational brand become a more emotionally satisfying user experience.

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Tags: web design / B2B / video / brand / web video
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Posted by Paul Regensburg on Mar 27, 2015 8:21:00 AM

Countdown: 21 Days Before Google Changes its Mobile Search Ranking. Are You Ready?

If your website is not mobile friendly you will experience a lower ranking after April 21st when people search using their mobile device. 

With the rise in mobile activity online (searches via mobile devices will surpass that of the desktop in 2015), Google announced that as of April 21st they’ll "use mobile-friendliness as a ranking factor in their mobile search results.” It is important to consider mobile-friendliness from a technical and marketing perspective. This article from the Huffington Post cites 3 key points for marketers to keep in mind.

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