Raincastle's Web Design & Marketing Blog


Posted by Paul Regensburg on Jul 22, 2015 8:30:00 AM

Do We Work On Your Business or Your Website?

The other day, I saw a website for an agency that uses the tagline, "We Work on Your Business, Not Just Your Website." I related to the line's strategic positioning and have to admit to being disappointed that I hadn't come up with it myself.

What's In a Headline?

When I shared this with my team, I was surprised and intrigued to find that the headline sparked a debate, with several people noting that creative firms, including ours, collaborate more often with Marketing rather than the C-suite — unless the company is relatively small — and therefore saying, "We work on and solve marketing problems," would be more to the point; distinct from "business" problems.

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Tags: marketing / web design / B2B / branding / brand messaging / design / rebranding / website / brand / taglines
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Posted by Paul Regensburg on Jul 15, 2015 8:15:00 AM

Five Examples of Great B2B Storytelling Websites

Good storytelling is the new frontier for the website.

As Responsive Design homogenizes the look and feel of websites (I love the usability but dislike the cookie cutter designs that Responsive Design so often engenders); now, more than ever, we need compelling content to break through the visual monotony and fuse the "brand experience" with the "user experience." This is especially true in B2B, where it is easy to "live above the neck" in a world of features, functions, dense and often technical content.

Here are five websites that successfully use compelling storytelling to build their brands.

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Tags: B2B / user experience / website / brand / Web Design Strategy / branding for websites / brand storytelling
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Posted by Paul Regensburg on Jun 24, 2015 1:45:00 PM

The 5 Aspects of a Strategic Inbound Marketing Campaign

Inbound marketing is often passed over in favor of traditional marketing because it seems too complex or involving too much time. But in most cases it's is more cost-effective, measurable, and successful… when done correctly.

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Tags: marketing / marketing ecosystem / Internet marketing / measurement / brand messaging / content creation / inbound marketing
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Posted by Paul Regensburg on Jun 23, 2015 8:24:24 AM

Rebranding Leads to Sales

Our staff has marveled at just how frequently the companies for whom we have provided brand strategy, visual branding and website redesign, have been purchased by larger companies not long afterward.

Soon after we provided branding and web design for our client, Predilytics, a predictive analytics company, they successfully sold their company to Welltok, Inc.

Again, shortly after creating a comprehensive rebrand and launching a new identity for Unica Corporation, they successfully sold to IBM. At about the same time, our client, Netezza, was also sold to IBM. There was also Coley Pharmaceuticals and Targanta Therapeutics; these are but a few client transactions that have happened not long after our collaborations were completed.

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Tags: client relationships / branding / Adobe / brand / mergers & acquisitions
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Posted by Paul Regensburg on Jun 9, 2015 8:30:00 AM

Five Tips for a Smooth Website Project

What can cause a web design project to go over budget or off schedule? This question is often asked of web firms. Similarly, client's ask, "What can we do to ensure success with our website project?"

Good news, bad news: this is not rocket science. In design, success is often subjective. Reigning in subjectivity is where we can realize economies, both in money and in time. To that end, the following recommendations apply to a majority of website projects, regardless of industry and irrespective of intentions.

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Tags: web development / web design / responsive design / rebranding / website / design and business / Web Design Strategy
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