Raincastle's Web Design & Marketing Blog


Posted by Paul Regensburg on Sep 30, 2015 11:03:25 PM

UX and UI Design vs. Web Design: What's the Difference and Why Should You Care?

So, you have a project and you need the right digital agency but it's getting harder and harder to understand what various agencies do. The language they use to describe themselves is full of acronyms and insider references; while nearly all sell themselves as web designers, quite a few claim to specialize in UX design and then there are some that do UI design. Sound a bit confusing? In this post, I will briefly address each of these disciplines, explain the differences between web design, UX design and UI design and why it matters to the clients that hire these designers.

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Tags: web development / web design / design / UI design / UX design
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Posted by Paul Regensburg on Sep 18, 2015 9:27:01 AM

How to Develop Quality Content

I read a solid post from the folks at Impact titled, What is Quality Content? It was predicated on the idea, "Quality content is evergreen; it stands the test of time and keeps people coming back for more." The post provides a useful set of rules, that when followed, enable one to fulfill this description of "quality content."

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Tags: marketing / copywriting / content creation / content marketing / Quality Content
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Posted by Paul Regensburg on Sep 9, 2015 8:34:55 AM

Trump and the Power of the Tagline

Amidst the blow-by-blow coverage of Donald Trump, and by association, the other candidates (including Democrats), there has been surprisingly little said about the 2016 candidates' taglines and their impact, or lack thereof, thus far. This post should not be construed as an endorsement or opinion of any candidate, just their brand strategies as represented through their use of campaign taglines.

To understand the power of a tagline, look no further than Barack Obama's success in 2008 with his two taglines: “Hope” and “Change We Can Believe In.”

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Tags: brand messaging / rebranding / brand / differentiation / taglines
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Posted by Paul Regensburg on Sep 1, 2015 8:30:00 AM

Five Reasons You Need an Agency and Five Reasons You Don't

I've spent considerable time as an agency owner putting myself in the shoes of our clients and prospects to better understand when an agency like ours, or any agency — creative, brand, web, inbound marketing, etc.— is the right investment and when it isn't; here are my insights.

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Tags: marketing / B2B / branding / website / brand / inbound marketing
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Posted by Paul Regensburg on Aug 18, 2015 8:30:00 AM

Five Reasons Starting with a Concise Brand Strategy Will Save Your Website Project

You are in charge of Marketing. Your competitor just launched a new site. And it's good. They have case studies, testimonials, video and interactive diagrams. What's even more disconcerting is that they are telling a compelling story with a point of view. Their copy is solid, design is modern; They got their branding right. 

Your CEO is not happy, wants to see something done about it and wants results fast... but within a budget. How do you get it done?

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Tags: web design / B2B / branding / brand messaging / design / rebranding / brand / brand positioning / analytics
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