Raincastle's Web Design & Marketing Blog

DrivingRain

Posted by Paul Regensburg on May 12, 2016 12:30:00 PM

Think You Need a New B2B Website? Think Again...

Am I nuts?! Why would I, the owner of a web design and marketing agency say that? Am I trying to make a fine distinction about the word "need?" Or is it just a provocative headline?

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Tags: web design
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Posted by Paul Regensburg on May 4, 2016 12:30:00 PM

Top Three To-Dos For Designing a Lead Generation Website

Before you start your company’s website design project, be sure to define your content strategy. The three things that will make your Lead Generation Website successful are:

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Posted by Paul Regensburg on Apr 28, 2016 12:30:00 PM

Why, When and Where to Use Animated Video

Online audiences are getting sharper at quickly judging what content is worth their time and what isn't. The well-publicized Microsoft study citing the average person's online attention span as eight seconds — a second less than that of a goldfish — is humorous... as long as it's not your content they are supposed to absorb. As content publishers we all have to up our game.

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Tags: animated video
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Posted by Paul Regensburg on Apr 13, 2016 12:30:00 PM

Website Design: The Power of Intention

The most critical first step in a website design project is to define your intention. Many business people seeking a new website identify their situation, but fail to define their intention in an actionable way.

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Tags: web design
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Posted by Paul Regensburg on Apr 7, 2016 12:50:00 PM

Top Six Web Analytics Businesses Should Track Regularly

Website Analytics help you to be more altruistic and capitalistic at the same time; by helping prospects and customers access content they find valuable, you are of course helping yourself. It’s a win-win, but only if you know what to look for and what data trends to watch. Otherwise, it will be information overload and your website, which should be a lead generation tool, will stagnate.

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