Raincastle's Web Design & Marketing Blog


Posted by Paul Regensburg on Dec 11, 2014 8:30:00 AM

Social Media Strategy. As Seen On Lois Paul and Parnters.


I thought you might be interested to read my Guest Blogpost for "Beyond the Hype," the blog for our partner, Lois Paul and Partners. The piece was for their Digital Leaders Series and focuses on the marriage between brands and social media stategy.

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Tags: social media
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Posted by Paul Regensburg on Dec 3, 2014 4:00:00 PM

Six Branding and Marketing Tips for Consultants

If we concur that in today's business climate, change is the only constant, then we can understand why, to some degree, branding and marketing need to become fluid practices. For product companies, this is not as amorphous as it sounds, because a product is something tangible and even as the world changes, these companies always have the product to anchor and focus their branding and marketing efforts.

But for consultants and, in general, Professional Services organizations, which don't have products, how do you incorporate change and a flexible approach in your own branding and marketing efforts, in order to stand apart?

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Tags: marketing / branding / content marketing / differentiation / Marketing for Consultants / Professional Services Marketing
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Posted by Paul Regensburg on Nov 25, 2014 9:10:00 AM

Six Things to be or not to be Thankful for...

Thanksgiving posts may be cliched but that doesn't make them trite, so I'd like to reflect some business and non-business related things for which I'm thankful and something for which I'm not.

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Posted by Paul Regensburg on Nov 11, 2014 9:00:00 AM

Best Practices for Generating Quality Leads and Growth for B2B Companies: A CMO Discussion

Chief marketing officers have never had it easy. In today’s tight economic climate and with transformational shifts in marketing technologies and trends, some would say the job of CMO is tougher than ever. But those same shifts create exciting new tools and opportunities for reaching and motivating B2B buyers.

Mike_MitsockIn this conversation with seasoned CMO Mike Mitsock, we explore his thoughts on meeting today’s challenges and practical approaches for creating strong brands and generating measurable growth.

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Tags: B2B / creativity / inbound marketing / digital marketing / CMO / healthcare IT / analytics
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Posted by Paul Regensburg on Nov 4, 2014 9:25:00 AM

Product Naming and Branding: What You Should Know

What are the strategic considerations that should guide your product naming? What is the relationship of your product name to your corporate brand? When should a product have its own brand?

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Tags: branding / Naming / Product Naming / Brand Architecture / Naming Architecture
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