Raincastle's Web Design & Marketing Blog


Posted by Paul Regensburg on Apr 28, 2016 12:30:00 PM

Why, When and Where to Use Animated Video

Online audiences are getting sharper at quickly judging what content is worth their time and what isn't. The well-publicized Microsoft study citing the average person's online attention span as eight seconds — a second less than that of a goldfish — is humorous... as long as it's not your content they are supposed to absorb. As content publishers we all have to up our game.

Read More

Tags: animated video
0 comments / Click here to read comments

Posted by Paul Regensburg on Apr 13, 2016 12:30:00 PM

Website Design: The Power of Intention

The most critical first step in a website design project is to define your intention. Many business people seeking a new website identify their situation, but fail to define their intention in an actionable way.

Read More

Tags: web design
0 comments / Click here to read comments

Posted by Paul Regensburg on Apr 7, 2016 12:50:00 PM

Top Six Web Analytics Businesses Should Track Regularly

Website Analytics help you to be more altruistic and capitalistic at the same time; by helping prospects and customers access content they find valuable, you are of course helping yourself. It’s a win-win, but only if you know what to look for and what data trends to watch. Otherwise, it will be information overload and your website, which should be a lead generation tool, will stagnate.

Read More

Posted by Paul Regensburg on Mar 22, 2016 8:30:00 AM

Top Nine Questions to Ask Before Starting a Website Design Project

In spite of their expertise, leadership and self-confidence, when it comes to website design and the process of creating one, C-level executives and other entrepreneurs are often unclear about what to expect. Perceptions of the b2b website as a tactical detail to check off their list can sometimes get in the way of seeing the strategic value it provides to their business.

Read More

Tags: B2B
0 comments / Click here to read comments

Posted by Paul Regensburg on Mar 9, 2016 8:30:00 AM

Five Ways to Improve Your Biotech Website

Creating a great biotech website, while sharing many attributes that make any corporate website work — ease of use, concise copy, attractive design, fast performance and serving the audience's needs — presents some unique needs and challenges worthy of review.

Read More