Raincastle's Web Design & Marketing Blog

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Posted by Paul Regensburg on Sep 9, 2014 8:00:00 AM

Why B2B Branding Works - And Why It's More Important Than Ever

If you buy the wrong brand of peanut butter, you can always buy another brand when you finish the jar. The wrong trio of underwear, you might be out $14.99, but buy the wrong computer software or hardware solution for your business and you have a major problem. Brands matter in the B2B world, sometimes more than B2C. A strong brand means the perception of reduced risk and makes doing business — whatever the business — easier. As with B2C, buyers of B2B products value vendors' reputation because it makes the purchase decision safer.

In fact, a Forbes survey found that B-to-B purchasing decision-makers consider the brand as a central rather than a marginal element of a supplier’s value proposition.  Their survey found that decision-makers say the brand is almost as important as the efforts of sales teams in encouraging them to make out a purchase order.

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Tags: technology / B2B / brand / brand positioning
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Posted by Paul Regensburg on Aug 27, 2014 3:27:00 PM

What Is a Content Strategy?: How Planning Simplifies Your Marketing

Businesspeople understand the need for a market strategy, some understand the need for a brand strategy but relatively new on the marketing landscape is the need for a “content strategy.” So, what is a content strategy, why do you need it and how do you create one?

Having a content strategy is at the heart of what makes a website a lead generation tool vs. a static brochure-ware experience. Initially, the driving force behind corporate websites was that the technology existed to create them and that all of one’s competitors had one. The recipe for creating a website became standardized:

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Tags: marketing / content creation / website / content marketing / content strategy
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Posted by Paul Regensburg on Jun 16, 2014 9:55:00 AM

How To Make a Responsive Website & Why Your Site Needs This Facelift

In my last post, I discussed the pros and cons of Responsive website design and concluded that, while not perfect, the pros outweigh the cons. Now that you may be ready to take the plunge, let's talk about what makes a Responsive design successful and why your site may need a facelift. 

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Tags: web design / branding / responsive design / website
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Posted by Paul Regensburg on May 28, 2014 3:31:00 PM

Responsive Design Pros and Cons

With a year and a half of Responsive Design behind us, I'm able to speak from experience about the pros and cons of this timely technology and to recommend whether to utilize Responsive Design, not to use it, or whether to go for a separate mobile site.

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Tags: design trends
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Posted by Paul Regensburg on May 5, 2014 9:47:00 AM

Is Your Business Ready for "Design Thinking?"

I've been reading a lot lately about a rapidly growing business trend called, "Design Thinking," a practice widely popularized by global innovation and design consulting firm, IDEO, which describes the close collaboration of analytical and creative people who are addressing a product or service innovation problem. "Design Thinking" is often characterized by rapid prototyping or iteration until one has arrived at an innovative solution. Enterpreneurial types call it "design by failure," with the understanding that it is through multiple failures that success is born. It is the model companies like Apple have taken and one that is headed toward the tipping point of becoming common corporate business practice in the digital age, which is tracking toward becoming the "age of innovation."

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Tags: web design / design / RainCastle / design thinking / innovation / creativity / design trends
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