Raincastle's Web Design & Marketing Blog

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Posted by Paul Regensburg on Jan 4, 2017 12:41:46 PM

Is Your Website Ready for Google's New Mobile-First Algorithm?

You've been hearing for some time that you need to have a Responsive Website (one that automatically reconfigures to the device from which you are viewing, whether desktop, tablet or smart phone).

You may also have heard that Google penalizes websites that are not responsive by making them appear lower on the search results page when one searches on a mobile device.

What you may not have heard is that Google recently announced it has started experiments to make their indexing "mobile-first." Thus, Google algorithms will eventually, primarily, use the mobile version of a site’s content to rank pages.

What the new algorithm will mean to you:

Your site’s mobile experience will be the primary point of reference when your content is indexed, not your desktop pages (which is the case currently). If you already have a responsive site and have not reduced the amount of content to better fit the mobile form factor, then you have nothing to be concerned about.

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Posted by Paul Regensburg on Dec 5, 2016 4:30:06 PM

The 2017 Website Trends You Most Need to Know

1. "Web Personality" Gains Momentum

Pendulums swing back when they’ve reached their apex. The trend toward template-driven websites has yielded a “digital blandscape” of websites indistinguishable from one another whether viewed from a content, user experience or design perspective. Businesses are starting to notice. Some business leaders are swearing off the de rigueur use of stock photography and are seeking a new visual language —using more illustration, custom photography, video and distinctive typography — to better be able to express their unique personalities. Businesses are once again seeking to define a unique “voice” in their verbal language as well. Together, these things comprise an emerging trend called “web personality,” and it's rising in importance.

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Posted by Paul Regensburg on Nov 15, 2016 1:00:00 PM

How to Make a Relevant B2B Web Design or How to Make a B2B Web Design Relevant

When was the last time you saw a B2B website that really impressed you? A site that captured your imagination or one whose mix of the written word and visual language took you on a journey that caused you to take an action? If you have an answer to that, please comment on this post and include the URL. I will gladly post these examples in a subsequent post.

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Posted by Paul Regensburg on Jul 26, 2016 1:00:00 PM

Top Five Ways to Use Animated Video for Storytelling on your B2B Website

Most marketers seek interactive ways to capture their prospects and customers attention, which is why we're seeing such an explosion of video and animated video content on the web and in social media. 

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Posted by Paul Regensburg on Jul 19, 2016 1:00:00 PM

When to use a Fullscreen Background Video for your Website

When our clients ask about using video as a background for their websites, I tell them that if the video contributes to their overall message, it can be useful to communicate a lot of information quickly.

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