What does it mean to have a lead generation website? At its core, it's sparking viewers' interest in doing business with you. Does your B2B website do a good job capturing your audience? If you haven’t implemented these techniques, probably not; the upside is there's room for growth.
Raincastle's Web Design & Marketing Blog
Pigeon, Panda, Penguin, Hummingbird… What will Google think of next? Since there’s no shortage of cute animals, you can expect many more algorithm updates from our friends at Google.
The tech geniuses at Google are working hard to create a better internet. Although we appreciate their efforts, changing SEO strategy every time an update rolls out, especially unannounced ones, is a challenge. Worse, if you don’t take prompt action, Google penalties could obliterate your hard-earned rankings.
You've been hearing for some time that you need to have a Responsive Website (one that automatically reconfigures to the device from which you are viewing, whether desktop, tablet or smart phone).
You may also have heard that Google penalizes websites that are not responsive by making them appear lower on the search results page when one searches on a mobile device.
What you may not have heard is that Google recently announced it has started experiments to make their indexing "mobile-first." Thus, Google algorithms will eventually, primarily, use the mobile version of a site’s content to rank pages.
What the new algorithm will mean to you:
Your site’s mobile experience will be the primary point of reference when your content is indexed, not your desktop pages (which is the case currently). If you already have a responsive site and have not reduced the amount of content to better fit the mobile form factor, then you have nothing to be concerned about.
Pendulums swing back when they’ve reached their apex. The trend toward template-driven websites has yielded a “digital blandscape” of websites indistinguishable from one another whether viewed from a content, user experience or design perspective. Businesses are starting to notice. Some business leaders are swearing off the de rigueur use of stock photography and are seeking a new visual language —using more illustration, custom photography, video and distinctive typography — to better be able to express their unique personalities. Businesses are once again seeking to define a unique “voice” in their verbal language as well. Together, these things comprise an emerging trend called “web personality,” and it's rising in importance.
When was the last time you saw a B2B website that really impressed you? A site that captured your imagination or one whose mix of the written word and visual language took you on a journey that caused you to take an action? If you have an answer to that, please comment on this post and include the URL. I will gladly post these examples in a subsequent post.