Raincastle's Web Design & Marketing Blog


Mar 28, 2012 11:06:00 AM

Illuminating Marketing Statistics from the NEDMA Marketing Technology Summit

Last week, we attended the New England Direct Marketing Association’s Marketing Technology Summit, and were treated to presenters from Google, Overdrive Interactive, HubSpot, Eloqua, and more. The conference centered on ways to utilize marketing technology to promote your brand, engage visitors, and create strong online relationships with future and current consumers.

We came out with great ideas for marketing campaigns, technology integration, and the future of mobile and online ads, but also with a long list of interesting marketing facts and statistics.

Online Engagement

  • The average American spends two months of his/her waking year online
  • The 4 major screens that occupy our time: laptop, TV, smartphone, tablet
  • Consumers spend 36% of time online – more than with any other media format
  • Where B2B buyers get their information: 71% internet, 37% catalogs, 41% trade groups, 39% trade shows, 35% seminars
  • People on average use 10 different sources of information before they make a purchase


  • 16% of searches everyday on Google have never been searched before: that’s 160,000,000 new searches a day
  • 1 out of every 5 searches has local intent

Video and Ads

  • 1 in 3 Google advertisers are using video platforms for ads
  • Soon, over 50% of ads will be opt-in – consumers will choose to engage with them
  • In a Google study, 9 out of 10 viewers prefer TrueView Ads – the ad platform that allows them to opt-in to viewing video ads


  • By the end of 2011, over half of Americans had a smartphone
  • 1 in 8 requests to visit a site are mobile
  • Almost half of Americans are on their phones or laptops engaged with mobile content while watching TV
  • 79% of people with a smartphone use their smartphones to help with shopping
  • Mobile queries have grown 500% in the past year
  • 1 in 3 smartphone owners prefer using their mobile phone for web browsing or email – even if there’s a PC right next to them!
  • 79% of large online advertisers do not have a mobile optimized landing page
  • 40% of people turn to a competitor for a mobile experience that gives them a good user experience
  • 11% of people yell at their phone if they are on a slow-loading site
  • 1 out of every 3 mobile searches has local intent
  • Over 50% of searches on Google Maps happen on mobile devices


  • There were 18 billion downloads of mobile apps last year.
  • By 2015, it is predicted there will be 182 billion downloads of mobile apps
  • 15,000 new apps are released every week


  • 294 billion emails are sent each day – that’s about 43 emails sent per person in the world
  • 90% of email sent out every day is classified as spam

Social Media

  • It’s no longer 6 degrees of separation: you need to be connected to 4.6 people on social media to be connected with the world
  • Levi's had 40% growth in Facebook likes by adding individual like buttons to their products on their website

In the next blog post, we’ll discuss what these statistics mean for your B2B company and ways you can implement supporting campaigns.

Are you looking for advice on how to enhance your internet marketing and don’t know where to start? Contact RainCastle for more information.

Tags: marketing / technology / SEO / email marketing / user experience / Google / social media / measurement / mobile