Raincastle's Web Design & Marketing Blog

DrivingRain

May 25, 2012 9:45:00 AM

Six Easy Ways to Refresh Your Website

We like to say that your website is a living, growing thing; it's not static, but rather constantly changing. Many people believe that maintaining a website is a lot of unnecessary work, so we've brainstormed six quick ways to revitalize your website that will improve your design, marketing, and visitor engagement.

1. Update your SEO

If you’ve got your company name in every page title on your website, you’ve got a problem. Take a look at your organic search and see what opportunities you’re missing. Revitalizing your website SEO can help bring in new traffic and potential customers, and strengthen your existing site in the eyes of Google.

2. Create simple calls-to-action

Adding calls-to-action on your homepage and select secondary pages is a great way to reflow traffic, bring in new leads, and spice up your current design with minimal effort. It shows that your business is on top of modern marketing practices and draws the eye in a distinctly visual way. Our blog post on what makes an effective call-to-action is a good place for inspiration.

Do this:

Innosight call to action

Not that:

bad online ad

3. Make sure latest content is highlighted on the homepage

Haven’t updated the “news and events” or “articles” section on your homepage in months? Yeah, your visitors have noticed. It’s a good bet that your homepage is the most viewed page on your site. Instead of thinking of it as a welcome mat, think of it as a welcome center – a place where visitors can come for the most up-to-date information about your business, employees, and industry. Engaging visitors here means higher site engagement and a lower bounce rate.

4. Add current case studies and client projects

Chances are, potential customers are visiting your website to see your portfolio and examples of past projects. Seeing success stories from a couple years ago won’t inspire confidence in your current offerings. Updating your case studies with stories, findings, and photos is a simple way to generate more interest and remain current.

5. Revise the copy on secondary detail pages

Things change, and if you’re in an industry that is constantly developing, revising copy on your important secondary pages is a great way to stay fresh for your visitors and for Google. It’s also a great opportunity to update your internal links to other pages on your website or to your partners and clients. 

6. Update your website images

Do your website images look like this?

Old website photo

Or worse, like this?

bad 90s stock photography

Old images, bad stock images, or a lack of images can all hurt your website. They instantly make a site look outdated and unprofessional. Changing up your images with professionally photographed company events or well-chosen stock photography gives the appearance of a redesign without any of the work.

Once you have a plan for all of these elements in place – fresh content, calls-to-action, improved SEO, and quality images – you can easily maintain the habit of updating your website and keeping it current, engaging, and interesting for your audience.

Tags: marketing / web design / copywriting / SEO / lead generation / content creation