logo home

Follow RainCastle

Subscribe via Email

Your email:

Free eBook Conventional Wisdom vs Modern Reality: The changing face of marketing

8 steps whitepaper

A Web Design and Marketing Blog

Current Articles | RSS Feed RSS Feed

5 Reasons Why B2B Businesses Need to Go Mobile Now

  
  
  

describe the imageIt’s a well-worn fact that B2C marketers set the trends that B2B businesses subsequently adopt. Between them there are usually several years of lag time. The case for B2B companies to adopt mobile marketing practices and a mobile-friendly web presence warrants an acceleration of that schedule in direct correlation to the speed at which mobility is reshaping the world. Here are some compelling arguments pointing towards the value of mobile to B2B businesses.

Don’t let the Trend Pass You By
Gartner predicts that by 2014, there will be a 90% mobile penetration rate and 6.5 billion mobile connections. Think about it, that’s about the number of people in the entire world! They go on to say that in 2013, mobile phones will overtake PCs as the most common Web access device worldwide. If that alone is not reason to maximize one’s mobile presence, here are some other things to consider.

Protecting and Enhancing Your Brand
“Many companies are still behind and are not optimizing the web experience for mobile, which is incredibly damaging for their brands," said Steve Woods, CTO of Eloqua in an article titled, “Ready or Not, Lead Gen is Going Mobile for B2B Marketers.

"There have been countless studies that show a consumer will abandon a website in less than five seconds if the experience is unsatisfactory,” said Woods. “Now that we know potential buyers are reading our emails and visiting our websites from their mobile devices, marketers need to make the appropriate adjustments.”

Take a look at your website on a smartphone. Is it hard to navigate, slow performing, or requiring a lot of pinch and zoom just to get from one page to the next? Now imagine your customers, prospects and prospective employees experiencing this. Does the experience support your brand image as a tech-savvy, customer-focused organization?

Business executives search using their mobile phones seven times a day, much of which is for business, according to a Forbes survey. At RainCastle, we have noticed the beginning of a “hockey stick” increase of mobile users accessing our website and as a result are currently redesigning our own site using “Responsive Design” to make the mobile experience as easy and compelling as the desktop. Our clients who follow their website analytics are experiencing the same trend.

Rethink Your Content
When your B2B audiences are working remotely they are seeking information that is easy-to-access and fits on their phones or tablets, whether it is text, imagery or video. As a B2B, you now need to make sure that relevant content is manageable and accessible not only on the desktop, but on mobile devices as well.

Respond Quickly to The New Normal for User Behavior
In the new normal, customers’ patience has plummeted while expectations for speed, accessibility and personalization of content have skyrocketed. When was the last time you had a meeting with a business executive who wasn't checking their mobile device multiple times? Whether or not that offends you, can you afford not to be reaching these people through their chosen medium?

Establishing The Personalized User Experience
Mobile devices present a more personal, one to one medium than marketers have ever had. People wear them, carry them and keep them next to their beds at night. Why wouldn’t you want to create a relationship through a medium that provides that kind of access? Mobility is changing us, driving new habits, altering the way we live, connect and market. 

So, don’t miss the (mobile) boat lest you want to live the “Life of Pi,” trying to tame the (mobile) Tiger.

Comments

Pretty beneficial post. I just stumbled upon your blog and wanted to say that I have quite enjoyed reading your blog posts. Any way I’ll be subscribing for ones feed and I hope you article again soon. 
Posted @ Thursday, April 11, 2013 4:11 AM by computer repair
really informative post.I like this. 
designtutor
Posted @ Friday, April 12, 2013 4:12 AM by Accountancy Tutor
This is a great article thanks for sharing this informative information.. I will visit your blog regularly for some latest post. 
www.empresorium.com/">Defining Web  
 
Posted @ Tuesday, April 16, 2013 7:09 PM by Tuhin
Always a pleasure to have you here my friend, your words encourage me and drive me on.
Posted @ Friday, April 19, 2013 3:14 AM by Available Teacup Puppies For Sale in Las Vegas
This is a really good read for me. Must admit that you are one of the coolest bloggers I ever saw. Thanks for posting this informative article.
Posted @ Monday, April 22, 2013 11:45 PM by md tanbir
Great post, i am fully agree with your point.This reasos are really valuable
Posted @ Tuesday, April 23, 2013 10:57 AM by ontrick
This reasons are really indicate that B2B Businesses Need to Go Mobile Now
Posted @ Tuesday, April 23, 2013 11:07 AM by The Ultimate Online Tips and Tricks
<a href= http://aphotoshopbd24.blogspot.com/>tariqulislam discuss learning Adobe Photoshop . 
 
Posted @ Tuesday, April 23, 2013 11:38 AM by tariqul
I something statesman challenging on knifelike blogs familiar. It gift always be invigorating to indicate assemblage off their writers and exercise a short something from their stock. I’d choose to use many with all the collection in my least weblog whether you do not listen. Natually I’ll provide a contact on your own net weblog.  
Very informative, thank you! I’ve by no means had much of a focus this – I tend to only write about whatever is on my thoughts once I really feel like writing. I assumed it’s fair to deposit my comment as a manner of showing gratitude. 
Posted @ Wednesday, April 24, 2013 7:53 AM by wholesale gloves
Its like you read my mind! You appear to know so much about this, like you wrote the book in it or something. I think that you could do with some pics to drive the message home a little bit, but other than that, this is great blog. A great read. I will certainly be back. 
wholesale leggings
Posted @ Wednesday, April 24, 2013 8:02 AM by wholesale gloves
Well, optimizing site from today for mobile would be grate idea to stay secure in future!
Posted @ Wednesday, April 24, 2013 8:28 AM by Increase Internet Speed
Really that's fantastic Article you writing Paul regensburg. Thanks for sharing this information.
Posted @ Wednesday, April 24, 2013 1:05 PM by Taiwan Rentals
 
It’s amazing that you are giving us ideas to web marketing. Thanks for  
putting in the effort to give us hope. 
Posted @ Thursday, April 25, 2013 5:42 AM by Nancy
i am really happy to know this effective information, thanks for shearing.
Posted @ Saturday, April 27, 2013 2:01 PM by +-farid
Great! 
thanks so much for info  
It’s very helpful 
http://www.1nhap.vn 
http://tieudunghay.com 
http://suckhoe123.com
Posted @ Sunday, April 28, 2013 9:32 AM by terry
I am sorry because, I don't know what is B2B businesses. So kindly tolled me what is B2B.
Posted @ Monday, April 29, 2013 11:00 AM by Shifur
I had some experience with B2B sales and it much harder than B2C. I would like to expand it to mobile. Thanks so much.
Posted @ Monday, April 29, 2013 2:29 PM by Dan | Steals and Deals
Very nice. I know about B2B.It is very helpful info,
Posted @ Tuesday, April 30, 2013 9:23 AM by amu
I'm a student of BBA that's way i know the definition of B2B but i don't know why it's important for Online business.Can you help me to learn what is B2B?? 
How can i use it for my own Online Business? 
Thanks for your helpful post.
Posted @ Wednesday, May 01, 2013 2:53 PM by Victory over Cancer
Hello Admin, 
Can you help us to learn details about B2B Marketing? 
In this post you discuss advance part of B2B but we want to learn basic things about B2B. 
Posted @ Wednesday, May 01, 2013 2:58 PM by The Best Value Electrical Distributor
I think those are good reason to do it and now a days their are many business now that really hug mobile stuff because now a days mobile are well upgraded.
Posted @ Thursday, May 02, 2013 1:42 AM by Reeta Pihlava
Vijverpompen In Almere 
 
 
Hier hebben we verschillende types van vijverpompen aan te bieden, en we hebben alle modellen van vijverpomp, gemakkelijk verkrijgbaar aan goedkope prijs. Vijver pompen is te vinden op Dino in alle soorten en maten. 
 
Posted @ Tuesday, May 07, 2013 6:23 AM by chandnistilbon
In recent times mobile phones are taking places of Desktops and Laptops. Lots of people are using internet with their smartphones. So its so much necessary to convert to mobile. I think its a intelligent idea.
Posted @ Tuesday, May 07, 2013 1:01 PM by Clair
i am really happy to know this effective information, thanks for sharing this with us.Challenge coins
Posted @ Thursday, May 09, 2013 6:31 AM by challenge coins
thanks, i know many thing in it. i know how to Protecting and Enhancing Your Brand
Posted @ Tuesday, May 14, 2013 2:30 AM by Dhakatolet
you cannot survive anymore if you dont go business 2.0. Meaning including mobile device marketing, in your b2b strategy. 
Posted @ Tuesday, May 14, 2013 8:34 PM by Boise Divorce Attorney
it is good page i like this page because in this page have many new information and thanks for new information.I agrre the all new information......i share it.  
 
 
http://packersandmoversmumbai.5thin.com/
Posted @ Wednesday, May 22, 2013 4:59 AM by Packers Movers Mumbai
Having a logo is an important part of every good business. The logo is a unique mark of identity that can be displayed on everything the business owns.
Posted @ Friday, May 24, 2013 10:34 PM by Judith Rosas
Comments have been closed for this article.