What's the Difference?

The value of differentiation is what Driving Rain is all about. Since the introduction of this blog corresponds with the launching of the new raincastle.com, my hope is that visitors to our new website find it useful, informative and engaging and decide to contact us. We applied our experience, creativity and point-of-view to differentiate from the myriad marketing and interactive firms out there. It took more time than expected to deliver the new site because it diverted us from our usual focus, i.e. differentiating our clients. Creating our own site was a healthy reminder of the complexity and sheer time required to create a web experience that differentiates.

Some of the themes we'll be exploring include differentiation in creative, client service, marketing relationships, brand messaging, user experience and how these ideas can be applied to what you do for your customers. We're also looking for serendipitous dialogues, the unexpected and often meaningful interactions that can happen when one put themselves "out there." In the long run, we know that this blog will be much better if YOU share your thoughts with us. So please feel free to let us know what you think, either by commenting, or if you would rather email us, we'd love that as well. Social media gives us the ability to all share and collaborate on ideas, and the discussions we have here will be much more valuable for everyone if you share your thoughts and opinions with us!

And above all else, thanks for stopping by!