We Work With...
Executives responsible for the strategic direction of their companies who are looking for an experienced, insightful strategic partner who can help them improve their business's performance through better marketing communications and/or better performing websites. This includes:
- CMO's, Vice Presidents and Director's of Marketing
- Other high-level executives
Challenges our clients may face
While we practice integrated marketing, clients challenges often appear in two ways, as website/interactive, and/or brand/marketing needs.
Typical challenges we address for Website/Interactive clients
- Client wants to use their website for lead generation
- Website appears dated and navigation is clumsy and may be harming the business
- Website does not address current business problems customers are having nor does it demonstrate how company solves problems
- Website does not appear on Google web search or it appears "way down the list"
- Client would like more Web 2.0 features in their site
- Client needs to demo a product or present a concept in a dynamic way
- Client needs to motivate customers or staff
- Limited funds require careful allocation
Typical challenges we address for Brand/Marketing clients
- Client is launching new company or product and needs a brand strategy and/or launch program with online and offline components
- Client does not have the market share they should or is losing market share to competitors. They need to be repositioned
- Client needs to name or rename a company or a product
- Client needs a brand refresh with a tightening up of messaging and execution of cohesive identity system
- Client needs lead generation marketing
- Limited funds require careful allocation
Typical challenges we address for Emerging Business clients
- Limited funds and short time frame.
- Client needs basic help with messaging and establishing a web presence but is not yet ready for "Branding"
- Client has no marketing materials – logo, website, ppt, collateral, etc.
