19 November 2009

A Sixth Thing I learned about Blogging in the First Month

Adding to Tuesday's post, another important tip for effective blog writing may seem like the most obvious one - "Know your Audience." Knowing your audience is the most fundamental aspect of everything we do at RainCastle and of marketing in general. Imagine building a brand without a clear idea of audience. Information architecture would be impossible for a website if you didn't know for whom you were building the experience. But the blog experience is broader than any one brand or information architecture. I'm writing for all of our brand and web clients at once.

Our clients span technology, biotechnology and professional services. Within each of those vertical markets are a plethora of sub-markets. So, to avoid being a mile wide and an inch deep, I've chosen "differentiation" as the common denominator. What I can safely say I know about my audience is that they all come to us to help them differentiate.

If your audience is broad, like mine, ask them why they chose to work with you and what they expect from the experience. When comparing notes, you will begin to see a common idea emerge.

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Posted by Paul Regensburg at 5:26 PM