Raincastle's Web Design & Marketing Blog

Driving Rain

Posted by Paul Regensburg on Jul 1, 2013 11:03:00 PM

"Designed by Apple in California," Is it New Coke?

I've purposefully not consulted the blogosphere or Twittersphere to give myself the space to consider Apple's new brand campaign, titled "Designed by Apple in California." 

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Tags: advertising / branding / brand messaging / brand loyalty / design / B2C / rebranding / brand / differentiation / design and business
16 comments / Click here to read comments

Posted by Paul Regensburg on Jul 12, 2012 4:13:00 PM

Capitalizing on a Trend: the merits of "Catvertising"

Catvertising is the future, and we're on board.

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Tags: advertising / user experience / brand loyalty / viral / trends
152 comments / Click here to read comments

Posted by Paul Regensburg on May 18, 2012 11:12:00 AM

GM Dropped Its Facebook Ads, Should You?

The Wall Street Journal broke the news on Wednesday that automobile giant General Motors has decided to discontinue its Facebook advertising efforts, which previously accounted for $10 million of its $1.8 billion ad spending.

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Tags: marketing / advertising / social media / Facebook
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Posted by Paul Regensburg on Feb 1, 2012 5:25:00 PM

Is There Room for B2B Advertising In the Super Bowl?

It's no secret that the Super Bowl hosts the most precious ad time of the year. Companies compete to create the most compelling ad; the one that will go viral and be remembered for years to come (Apple's "1984," the Budweiser frogs, and last year's "The Force" from Volkswagen are some of my personal favorites, and I'm not alone).

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Tags: advertising / B2B / PR
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Posted by Paul Regensburg on Dec 22, 2011 4:05:00 PM

The Top 5 Holiday Marketing Campaigns of 2011

Every year, companies compete for the onslaught of holiday shopping dollars by putting their best creative foot forward, creating targeted marketing campaigns that evoke the best and worst of the holiday season.

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Tags: marketing / advertising / video
2 comments / Click here to read comments