Raincastle's Web Design & Marketing Blog

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Posted by Paul Regensburg on Sep 9, 2014 8:00:00 AM

Why B2B Branding Works - And Why It's More Important Than Ever

If you buy the wrong brand of peanut butter, you can always buy another brand when you finish the jar. The wrong trio of underwear, you might be out $14.99, but buy the wrong computer software or hardware solution for your business and you have a major problem. Brands matter in the B2B world, sometimes more than B2C. A strong brand means the perception of reduced risk and makes doing business — whatever the business — easier. As with B2C, buyers of B2B products value vendors' reputation because it makes the purchase decision safer.

In fact, a Forbes survey found that B-to-B purchasing decision-makers consider the brand as a central rather than a marginal element of a supplier’s value proposition.  Their survey found that decision-makers say the brand is almost as important as the efforts of sales teams in encouraging them to make out a purchase order.

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Tags: technology / B2B / brand / brand positioning
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Posted by Paul Regensburg on Feb 3, 2014 9:35:00 AM

Annual "State of the (B2B) Website"

I've never written an annual "State of the Website" blog and endeavor for it to be more relevant than the State of the Union speeches have become. As the leader of a company that has been designing websites for 20 years, a recent blogpost by Michael Brenner, titled "Is the corporate Website Dead?" certainly caught my eye.

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Tags: web design / B2B / SEO / social media / RainCastle / B2C / trends / blogging
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Posted by Paul Regensburg on Sep 8, 2013 10:42:00 AM

Do B2B Brands Need to be "Ideals-Driven?"

RainCastle is pleased to be working with Jim Stengel, former Global Marketing Officer of Procter & Gamble, and an industry leader in the fields of Marketing, Brand and Business. 

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Tags: marketing / B2B / branding / HubSpot / rebranding / Jim Stengel
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Posted by Paul Regensburg on Jun 10, 2013 4:49:00 PM

Creating Websites People Love

We create websites people love. Of course I can't say that officially — although it's true — as HubSpot has already created a great campaign around "love."
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Tags: marketing / web design / B2B / branding / copywriting / mobile / brand messaging / content creation / brand / trends / HubSpot positioning
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Posted by Paul Regensburg on May 2, 2013 4:32:00 PM

What Makes a Good infographic?

Infographics are taking over the earth! At least it seems that way. There has been an explosion of infographics on the web — in both B2C and B2B — literally illustrating that a picture is indeed worth a thousand words. But before we get into what makes a good one, let's define what an infographic is and why they have reached the tipping point.

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Tags: marketing / B2B / branding / design / graphic design / B2C / icons / graphics
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