Raincastle's Web Design & Marketing Blog

DrivingRain

Posted by Paul Regensburg on Jan 26, 2016 8:30:00 AM

Four Tips for Naming a StartUp

Naming is fun, rewarding, creative and interesting. How's that for negating just about every post about the pitfalls of naming or how tedious it seems to be for many people? Granted, naming in a world of diminishing dot com availability is a challenge, but overall, I've found naming to be more gratifying than frustrating — when you have the right approach.

I've distilled four criteria that when followed, will greatly increase your chance for success and provide awareness of where the pitfalls lie so you can minimize time-intensive dead ends.

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Tags: B2B / rebranding / Naming / Company Naming
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Posted by Paul Regensburg on Dec 10, 2015 8:15:00 AM

Five B2B Website Trends for 2016

From a trends perspective, the B2B world has different concerns than the consumer world from which most trends originate. Rather than driving trends, B2B generally responds to them. 

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Tags: B2B
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Posted by Paul Regensburg on Oct 21, 2015 7:30:00 AM

To Build Your Online Brand, Start with "Buyer Personas"

If you're in the marketing field, you've probably heard of "Buyer Personas," but what are they exactly, and why do you need them?

For fans of the Showtime series, Homeland, you may have seen super sleuth antihero, Carrie Mathison, sitting cross-legged, surrounded by an array of suspect's photos, including bios, histories and known associations. These are personas. In the case of "Homeland," these are Terrorist Personas. Fortunately, we live in the less perilous, yet often elusive world of marketing, but share Carrie's need for a deeper understanding of our targets; what they look like, what they like and dislike, where they congregate, what they read and who they associate with on a regular basis.

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Tags: B2B / branding / rebranding / brand positioning
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Posted by Paul Regensburg on Sep 1, 2015 8:30:00 AM

Five Reasons You Need an Agency and Five Reasons You Don't

I've spent considerable time as an agency owner putting myself in the shoes of our clients and prospects to better understand when an agency like ours, or any agency — creative, brand, web, inbound marketing, etc.— is the right investment and when it isn't; here are my insights.

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Tags: marketing / B2B / branding / website / brand / inbound marketing
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Posted by Paul Regensburg on Aug 18, 2015 8:30:00 AM

Five Reasons Starting with a Concise Brand Strategy Will Save Your Website Project

You are in charge of Marketing. Your competitor just launched a new site. And it's good. They have case studies, testimonials, video and interactive diagrams. What's even more disconcerting is that they are telling a compelling story with a point of view. Their copy is solid, design is modern; They got their branding right. 

Your CEO is not happy, wants to see something done about it and wants results fast... but within a budget. How do you get it done?

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Tags: web design / B2B / branding / brand messaging / design / rebranding / brand / brand positioning / analytics
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