Raincastle's Web Design & Marketing Blog

DrivingRain

Posted by Paul Regensburg on Mar 22, 2016 8:30:00 AM

Top Nine Questions to Ask Before Starting a Website Design Project

In spite of their expertise, leadership and self-confidence, when it comes to website design and the process of creating one, C-level executives and other entrepreneurs are often unclear about what to expect. Perceptions of the b2b website as a tactical detail to check off their list can sometimes get in the way of seeing the strategic value it provides to their business.

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Tags: B2B
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Posted by Paul Regensburg on Feb 25, 2016 8:30:00 AM

What it Means to Be a Brand Agency in Boston

Above_the_neck.jpegEarlier in my career, I was part of a national organization of creative firms that met in different parts of the country. I recall sitting at bar in the French quarter of New Orleans, a few cocktails in, when a colleague from New Orleans said, "You know the difference between branding firms in Boston and those down here?" He paused, "Y'all live above the neck... we live...below the neck!"

As well as being highly amused, I recognized the depth of his colorful statement and it caused me to reflect upon the top ten attributes to look for in a Boston based branding agency:

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Tags: B2B / branding / rebranding / brand / blogging / brand storytelling
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Posted by Paul Regensburg on Feb 9, 2016 8:30:00 AM

Web Design Trends: Personalization, Illustration and Explainer Videos Rock!

Are you struck by the homogeneity of today's long, scrolling web pages with full-bleed stock images and bold headlines?  While this mobile-driven trend is here to stay, there is good news for marketers looking for the next new thing. There's a growing trend of using illustration and hand drawn imagery in addition to, and in some cases, instead of stock photography.

Why is illustration poised for a comeback? Because the web is in the age of Personalization. Consumer brands have been utilizing personalization for a long time.The latest and greatest being Coca-Cola, who last year introduced the familiar silver and red cans and bottles emblazoned with people's names and now is introducing millions of custom, hand-painted bottle designs; for several months, no two bottles will look the same. Coca-Cola hired artists to create a small number of unique bottle designs and then utilized a computer algorithm to create virtually unlimited variations of these designs.

Personalized design is not relegated to the consumer world. B2B web visitors today have also reached the point where they expect information tailored to their needs, presented visually in a non-generic way that makes them feel like the brand understands them --- not only on an analytical level, but in a more intuitive, emotional way.

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Tags: web design / B2B / video / trends
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Posted by Paul Regensburg on Jan 26, 2016 8:30:00 AM

Four Tips for Naming a StartUp

Naming is fun, rewarding, creative and interesting. How's that for negating just about every post about the pitfalls of naming or how tedious it seems to be for many people? Granted, naming in a world of diminishing dot com availability is a challenge, but overall, I've found naming to be more gratifying than frustrating — when you have the right approach.

I've distilled four criteria that when followed, will greatly increase your chance for success and provide awareness of where the pitfalls lie so you can minimize time-intensive dead ends.

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Tags: B2B / rebranding / Naming / Company Naming
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Posted by Paul Regensburg on Dec 10, 2015 8:15:00 AM

Five B2B Website Trends for 2016

From a trends perspective, the B2B world has different concerns than the consumer world from which most trends originate. Rather than driving trends, B2B generally responds to them. 

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Tags: B2B
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