Raincastle's Web Design & Marketing Blog

DrivingRain

Posted by Paul Regensburg on Feb 3, 2014 9:35:00 AM

Annual "State of the (B2B) Website"

I've never written an annual "State of the Website" blog and endeavor for it to be more relevant than the State of the Union speeches have become. As the leader of a company that has been designing websites for 20 years, a recent blogpost by Michael Brenner, titled "Is the corporate Website Dead?" certainly caught my eye.

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Tags: web design / B2B / SEO / social media / RainCastle / B2C / trends / blogging
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Posted by Paul Regensburg on Jul 1, 2013 11:03:00 PM

"Designed by Apple in California," Is it New Coke?

I've purposefully not consulted the blogosphere or Twittersphere to give myself the space to consider Apple's new brand campaign, titled "Designed by Apple in California." 

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Tags: advertising / branding / brand messaging / brand loyalty / design / B2C / rebranding / brand / differentiation / design and business
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Posted by Paul Regensburg on May 2, 2013 4:32:00 PM

What Makes a Good infographic?

Infographics are taking over the earth! At least it seems that way. There has been an explosion of infographics on the web — in both B2C and B2B — literally illustrating that a picture is indeed worth a thousand words. But before we get into what makes a good one, let's define what an infographic is and why they have reached the tipping point.

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Tags: marketing / B2B / branding / design / graphic design / B2C / icons / graphics
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Posted by Paul Regensburg on Jun 7, 2012 9:57:00 AM

This is the Era of Brand (Loyalty)

In my last blogpost, I talked about this being the Era of Design. I made the statement, “great design is about inventing and sustaining a vision.” I think that statement actually begins to describe the role of a brand more than design. Great design is about elegantly solving a particular problem, be it creative, technical or business in nature.  

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Tags: client relationships / B2B / branding / Internet marketing / brand messaging / Facebook / Twitter / B2C / Mad Men
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