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Posted by Paul Regensburg on Dec 3, 2015 8:30:00 AM

Six Steps to Demysifying Naming and Branding


Faced with a corporate or product naming assignment, you may conjure visions of silly corporate naming competitions over cold pizza or the endless search for the elusive, available url, which often results in a substandard name by default. While happy accidents can happen, most naming exercises fail because they are purely subjective, not based on any brand strategy.

Because a name is the most visible manifestation of your brand, whether it is a corporate, product or service brand, it needs to be built on a solid foundation. Having lead quite a few naming processes, I've found success by breaking down the process into six steps.

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Tags: branding / Naming / Product Naming / brand strategy / corporate naming
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