Raincastle's Web Design & Marketing Blog

DrivingRain

Posted by Paul Regensburg on Jun 23, 2015 8:24:24 AM

Rebranding Leads to Sales

Our staff has marveled at just how frequently the companies for whom we have provided brand strategy, visual branding and website redesign, have been purchased by larger companies not long afterward.

Soon after we provided branding and web design for our client, Predilytics, a predictive analytics company, they successfully sold their company to Welltok, Inc.

Again, shortly after creating a comprehensive rebrand and launching a new identity for Unica Corporation, they successfully sold to IBM. At about the same time, our client, Netezza, was also sold to IBM. There was also Coley Pharmaceuticals and Targanta Therapeutics; these are but a few client transactions that have happened not long after our collaborations were completed.

Read More

Tags: client relationships / branding / Adobe / brand / mergers & acquisitions
0 comments / Click here to read comments

Posted by Paul Regensburg on Oct 16, 2014 8:18:00 AM

The Secret World of Social Media Strategy

Entering the social media world without a clearly defined strategy is full of perils. Clients who come to us for branding or a website or marketing programs sometimes want to throw in a little social media, lest they be left behind or miss out on an important channel.

Read More

Tags: marketing / client relationships / branding / social media / content strategy
3 comments / Click here to read comments

Posted by Paul Regensburg on Oct 8, 2014 12:02:59 PM

Why "EXPERIENCE MATTERS"

I write regularly about how branding impacts your website, your marketing and your business. Last week, in celebration of RainCastle's twentieth anniversary, we launched our new website, in which we introduced our new brand theme, "EXPERIENCE MATTERS," here's why.

Read More

Tags: web design / client service / client relationships / B2B / branding / brand messaging / brand / Experience
1 comments / Click here to read comments

Posted by Paul Regensburg on Oct 10, 2012 4:08:00 PM

The Value of a Great Website Process

What happens when the self-service digital ethos in which we are living is applied to a website design and development process?

Read More

Tags: web development / web design / client service / client relationships / content creation / writing
25 comments / Click here to read comments

Jun 14, 2012 10:38:00 AM

3 Steps to Building Brand Loyalty Using Social Media

There’s still concern in the B2B community about just how important social media is in creating and sustaining relationships with partners and clients. But when it comes to building brand loyalty online, social media is the most beneficial tool available.

Read More

Tags: client service / client relationships / B2B / social media / brand messaging / Facebook / Twitter / brand loyalty
17 comments / Click here to read comments