Raincastle's Web Design & Marketing Blog

DrivingRain

Posted by Paul Regensburg on Jun 7, 2012 9:57:00 AM

This is the Era of Brand (Loyalty)

In my last blogpost, I talked about this being the Era of Design. I made the statement, “great design is about inventing and sustaining a vision.” I think that statement actually begins to describe the role of a brand more than design. Great design is about elegantly solving a particular problem, be it creative, technical or business in nature.  

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Tags: client relationships / B2B / branding / Internet marketing / brand messaging / Facebook / Twitter / B2C / Mad Men
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Posted by Paul Regensburg on Apr 13, 2012 8:00:00 AM

Clayton Christensen: Applying the Theory of "Jobs-to-be-Done"

RainCastle is pleased to be collaborating with Harvard Business School professor, Innosight cofounder, and disruptive innovation pioneer Clayton Christensen to create his new website, to be launched in May. The web design process incorporates Clay's famous "Jobs-to-be-done" theory.

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Tags: web development / client relationships
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Apr 9, 2012 11:19:00 AM

What Today’s Marketing Numbers Mean for Your B2B Business – Part 1: Email Marketing

Last week’s post featuring illuminating statistics from the NEDMA Marketing Technology Summit brought on a slew of questions: how do you turn today’s marketing numbers into actionable campaigns?

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Tags: client relationships / B2B / email marketing
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Posted by Paul Regensburg on Mar 9, 2012 4:18:00 PM

Building Client Trust in Internet Marketing

Our clients and partners are a bright bunch; highly educated and accomplished in their fields. So it has surprised me lately in a few conversations about internet marketing, social media, content marketing, etc., that they can be uncertain or uneducated about it. It’s interesting to see that in the world with everything at our fingertips, we can still live in our own bubbles.

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Tags: client service / client relationships / email marketing / lead generation / Internet marketing / content creation
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Jan 27, 2012 3:23:00 PM

Providing Incentive Prizes for Positive Online Reviews: Resourceful or Cheating?

Internet marketing is seeing nothing but growth. But in the past year, we’ve seen specifically a greater influence placed on customer reviews through review sites such as Yelp, forum sites like Quora, and social media reviews and recommendations.

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Tags: client relationships / Internet marketing / content creation
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