Raincastle's Web Design & Marketing Blog

DrivingRain

Posted by Paul Regensburg on Oct 8, 2014 12:02:59 PM

Why "EXPERIENCE MATTERS"

I write regularly about how branding impacts your website, your marketing and your business. Last week, in celebration of RainCastle's twentieth anniversary, we launched our new website, in which we introduced our new brand theme, "EXPERIENCE MATTERS," here's why.

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Tags: web design / client service / client relationships / B2B / branding / brand messaging / brand / Experience
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Posted by Paul Regensburg on Oct 10, 2012 4:08:00 PM

The Value of a Great Website Process

What happens when the self-service digital ethos in which we are living is applied to a website design and development process?

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Tags: web development / web design / client service / client relationships / content creation / writing
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Jun 14, 2012 10:38:00 AM

3 Steps to Building Brand Loyalty Using Social Media

There’s still concern in the B2B community about just how important social media is in creating and sustaining relationships with partners and clients. But when it comes to building brand loyalty online, social media is the most beneficial tool available.

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Tags: client service / client relationships / B2B / social media / brand messaging / Facebook / Twitter / brand loyalty
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Mar 23, 2012 10:58:00 AM

Why Lead Generation Doesn’t Just Mean Sales

Many of our client’s businesses and sales processes are relationship-based so traditionally that they have not engaged in specific marketing or lead generation programs. As the B2B world, like the rest of the world, becomes increasingly digital, internet marketing — of which lead generation can be a subset — is becoming the new sales. But lead generation programs and relationship-based sales and marketing need not be mutually exclusive. Instead, they can help a relationship-based approach by identifying additional potential clients and enable your company to initiate a relationship rather than waiting for your potential client to reach out (which could take months, which is more like years in internet time).

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Tags: client service / B2B / lead generation
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Posted by Paul Regensburg on Mar 9, 2012 4:18:00 PM

Building Client Trust in Internet Marketing

Our clients and partners are a bright bunch; highly educated and accomplished in their fields. So it has surprised me lately in a few conversations about internet marketing, social media, content marketing, etc., that they can be uncertain or uneducated about it. It’s interesting to see that in the world with everything at our fingertips, we can still live in our own bubbles.

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Tags: client service / client relationships / email marketing / lead generation / Internet marketing / content creation
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