Raincastle's Web Design & Marketing Blog

DrivingRain

Posted by Paul Regensburg on Apr 28, 2011 4:20:00 PM

5 Characteristics to Seek When Choosing a Web Design Agency

There are tons of "5 Best Reasons…" blogposts about what to look for when hiring an agency, so I'm going to try not to do the done thing. When I think about what makes a firm worthy, I think the issue of characteris often sublimated in favor of what an agency does, what name brand clients they have, how slick their portfolio looks or maybe how embedded they are in social media. The characteristics that lead to great work and strong relationships are, in no particular order, awareness, curiosity, empathy, humor and objectivity.

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Tags: web design / client service / client relationships
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Posted by Paul Regensburg on Apr 15, 2011 4:07:00 PM

Avoiding a Website Marathon with Good Client Service

Next week is Marathon Monday in Boston, which got me thinking about "marathon web projects."What the Boston Marathon and marathon web projects have in common are that both can be painful, long and tedious. Where they differ is that running in the Boston Marathon can result in a feeling of deep accomplishment. Marathon web projects are…less satisfying.

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Tags: web development / web design / client service / branding / copywriting
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Posted by Paul Regensburg on Apr 7, 2011 4:04:00 PM

Three Keys to Better Web Site Development Client Service

You might think that after seventeen years of designing web sites so much of the process would be boilerplate. You’d be wrong. While our internal processes are rock solid and and instill confidence, every client relationship and thus every job is just enough different to keep us on our toes. That said, there are some universal principals for building successful long-term client relationships in the web business.

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Tags: web development / web design / client service / client relationships / B2B
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Posted by Paul Regensburg on Mar 9, 2011 2:03:00 PM

Five Mistaken Assumptions About Web Site Development Projects: Part 3

This is the third of five posts about the mistaken assumptions, both from the client and designer perspectives, about web site development projects.

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Tags: web development / web design / client service
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Posted by Paul Regensburg on Dec 15, 2009 10:13:00 AM

Good Enough is the New Great in Web Design

In the New York Times Annual "Year in Ideas" issue, that came out this past Sunday, December 13, 2009, there are a collection of ideas that the editors believe characterized the year. One idea that caught my attention was titled, "Good Enough is the New Great," and was described by Robert Mackey. Mackey contends that everywhere you look, people are accepting a lower level of technology and quality in exchange for ease-of-use and lower cost. Mackey provides examples such as the growth of Flickr, which displays snapshots often taken with cell phones and cheap point and shoot cameras. Despite the easy availability of multi-megapixel cameras with zoom lenses and auto focus, iPhone images are "good enough." Although high definition plasma TV's are available, more and more people spend time watching blurry, low-res videos on their laptops or iPhones. Younger audiences he contends, actually prefer the lower-end sound of music on an iPod than then the crisper fidelity of a CD and so forth. In the field of graphic and web design, this has been true for some time, although 2009 put the ! on the concept.
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Tags: technology / web design / client service / brand messaging / graphic design / navigation
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