Raincastle's Web Design & Marketing Blog

DrivingRain

Posted by Paul Regensburg on Nov 11, 2014 9:00:00 AM

Best Practices for Generating Quality Leads and Growth for B2B Companies: A CMO Discussion

Chief marketing officers have never had it easy. In today’s tight economic climate and with transformational shifts in marketing technologies and trends, some would say the job of CMO is tougher than ever. But those same shifts create exciting new tools and opportunities for reaching and motivating B2B buyers.

Mike_MitsockIn this conversation with seasoned CMO Mike Mitsock, we explore his thoughts on meeting today’s challenges and practical approaches for creating strong brands and generating measurable growth.

Read More

Tags: B2B / creativity / inbound marketing / digital marketing / CMO / healthcare IT / analytics
0 comments / Click here to read comments