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DrivingRain

Posted by Paul Regensburg on Jan 26, 2016 8:30:00 AM

Four Tips for Naming a StartUp

Naming is fun, rewarding, creative and interesting. How's that for negating just about every post about the pitfalls of naming or how tedious it seems to be for many people? Granted, naming in a world of diminishing dot com availability is a challenge, but overall, I've found naming to be more gratifying than frustrating — when you have the right approach.

I've distilled four criteria that when followed, will greatly increase your chance for success and provide awareness of where the pitfalls lie so you can minimize time-intensive dead ends.

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Tags: B2B / rebranding / Naming / Company Naming
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