Raincastle's Web Design & Marketing Blog

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Posted by Paul Regensburg on Oct 21, 2014 12:43:00 PM

How to Use Video as a Marketing Tool

The Benefits of Video Marketing for B2B Companies

video_iconAre you struggling with your company’s content strategy and social media strategy? Video is an effective way to elevate your social media plan and hook your viewers. Several of our clients are asking us to integrate video into their websites and social media and here’s why we recommend doing it.

A short video (up to two minutes) is an opportunity to tell your company’s story. We recently updated our website and by embedding a video on the "About RainCastle" page, we were able to tell our story in a new way. Within seconds, prospective clients and employees gain insight into our culture and team, even some of our technologists who often work behind the scene.

Video shows how your product or service works. In less than a minute, by showing a demo, a video can explain how a new technology or product works. Our client, AirStrip Technologies, creates medical software that allows healthcare providers to monitor patient data on their mobile devices. They use video to demo and promote the exciting new technology they've developed - technology that enables clinicians to interact with and respond rapidly to clinically relevant patient health information.

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Tags: marketing / B2B / branding / email marketing / lead generation / content creation / video / content marketing / trends / blogging
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Posted by Paul Regensburg on Aug 27, 2014 3:27:00 PM

What Is a Content Strategy?: How Planning Simplifies Your Marketing

Businesspeople understand the need for a market strategy, some understand the need for a brand strategy but relatively new on the marketing landscape is the need for a “content strategy.” So, what is a content strategy, why do you need it and how do you create one?

Having a content strategy is at the heart of what makes a website a lead generation tool vs. a static brochure-ware experience. Initially, the driving force behind corporate websites was that the technology existed to create them and that all of one’s competitors had one. The recipe for creating a website became standardized:

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Tags: marketing / content creation / website / content marketing / content strategy
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Posted by Paul Regensburg on Mar 25, 2014 3:55:00 PM

5 Reasons Why Most Websites Look the Same Today

Just last year we won a terrific job by showing the client 10 competitor sites, which all looked almost exactly like theirs. The need for differentiation was alive and well.

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Tags: web development / web design / copywriting / mobile / content creation / content marketing / mobile web
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Posted by Paul Regensburg on Feb 24, 2014 5:44:00 PM

5 Steps for Saving $ on a Website Design Project

With the growth of responsive design, inbound marketing, personalization and web analytics, websites have become more complex, time-intensive and often expensive. While most clients require these services, often budgets do not keep up with technology, so agencies like RainCastle need to work smart to provide our clients the best and most current services at a reasonable cost.

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Tags: web development / web design / content creation / design / writing / website / content marketing / inbound marketing
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Posted by Paul Regensburg on Feb 9, 2014 4:05:00 PM

SEO Tips for 2014

 If one believes that in life nothing is permanent, then the constant changes in the science of SEO are just a fact of life. But for those who tend to get uncomfortable with things arcane, it's good to refresh yourself now and then. Managing your website's SEO in 2014 looks a little different than it did in 2004.

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Tags: copywriting / SEO / content creation / writing / website / content marketing / inbound marketing / keywords / HubSpot Tips
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