Raincastle's Web Design & Marketing Blog

DrivingRain

Posted by Paul Regensburg on Apr 15, 2014 8:42:00 PM

Has Your Website Entered the 4th Dimension?

For much of the life of the commercial web, websites were one dimensional, essentially online brochures that over time became large and often unruly repositories of tactical content. But, in just a few short years after the recession, websites have catapulted to the 4th dimension.

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Tags: web design / copywriting / information architecture / mobile / brand messaging / design / content marketing / brand / brand positioning
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Posted by Paul Regensburg on Mar 25, 2014 3:55:00 PM

5 Reasons Why Most Websites Look the Same Today

Just last year we won a terrific job by showing the client 10 competitor sites, which all looked almost exactly like theirs. The need for differentiation was alive and well.

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Tags: web development / web design / copywriting / mobile / content creation / content marketing / mobile web
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Posted by Paul Regensburg on Feb 24, 2014 5:44:00 PM

5 Steps for Saving $ on a Website Design Project

With the growth of responsive design, inbound marketing, personalization and web analytics, websites have become more complex, time-intensive and often expensive. While most clients require these services, often budgets do not keep up with technology, so agencies like RainCastle need to work smart to provide our clients the best and most current services at a reasonable cost.

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Tags: web development / web design / content creation / design / writing / website / content marketing / inbound marketing
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Posted by Paul Regensburg on Feb 9, 2014 4:05:00 PM

SEO Tips for 2014

 If one believes that in life nothing is permanent, then the constant changes in the science of SEO are just a fact of life. But for those who tend to get uncomfortable with things arcane, it's good to refresh yourself now and then. Managing your website's SEO in 2014 looks a little different than it did in 2004.

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Tags: copywriting / SEO / content creation / writing / website / content marketing / inbound marketing / keywords / HubSpot Tips
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Posted by Paul Regensburg on Jan 6, 2014 10:00:00 AM

Seeking A Higher Algorithm

I've never been one to announce my New Year's resolutions, but this year is different. This year I resolve to abolish the whole idea of New Year's Resolution in favor of "Seeking a Higher Algorithm." Let's face it, there is an algorithm for everybody and everything, making us all increasingly predictable. As a marketer I am a contributor to this revolution via the data-driven marketing practice known as "Personalization." In this week's Sunday Business section of The New York Times, I was reminded of personalization that targets... me, which I have to admit I found a little irksome.

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Tags: marketing / technology / content marketing
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