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Posted by Paul Regensburg on Oct 16, 2014 8:18:00 AM

The Secret World of Social Media Strategy

Entering the social media world without a clearly defined strategy is full of perils. Clients who come to us for branding or a website or marketing programs sometimes want to throw in a little social media, lest they be left behind or miss out on an important channel.

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Tags: marketing / client relationships / branding / social media / content strategy
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Posted by Paul Regensburg on Aug 27, 2014 3:27:00 PM

What Is a Content Strategy?: How Planning Simplifies Your Marketing

Businesspeople understand the need for a market strategy, some understand the need for a brand strategy but relatively new on the marketing landscape is the need for a “content strategy.” So, what is a content strategy, why do you need it and how do you create one?

Having a content strategy is at the heart of what makes a website a lead generation tool vs. a static brochure-ware experience. Initially, the driving force behind corporate websites was that the technology existed to create them and that all of one’s competitors had one. The recipe for creating a website became standardized:

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Tags: marketing / content creation / website / content marketing / content strategy
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