Raincastle's Web Design & Marketing Blog

DrivingRain

Posted by Paul Regensburg on Aug 1, 2013 4:05:00 PM

5 Reasons Why You Need a Website Content Editor

I've seen many clients, who with the best of intentions fall into the same rut year after year. There are certain universal truths about successful websites; one of them is that on website projects that include a quality content editor as part of the dedicated team, the process is smoother, stays on schedule and client satisfaction is high.

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Tags: web development / copywriting / user experience / brand messaging / content creation / writing / brand
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Posted by Paul Regensburg on Jun 10, 2013 4:49:00 PM

Creating Websites People Love

We create websites people love. Of course I can't say that officially — although it's true — as HubSpot has already created a great campaign around "love."
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Tags: marketing / web design / B2B / branding / copywriting / mobile / brand messaging / content creation / brand / trends / HubSpot positioning
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Posted by Paul Regensburg on Mar 26, 2013 4:25:00 PM

6 Steps for Getting People to Read Your E-mail

If you've ever struggled to convey a lot of information in an email — knowing the recipient or recipient type (hint: client) doesn't read, but skims content — and did not receive any response, then the article I just read in Fast Company is for you.

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Tags: branding / copywriting / writing / inbound marketing
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May 25, 2012 9:45:00 AM

Six Easy Ways to Refresh Your Website

We like to say that your website is a living, growing thing; it's not static, but rather constantly changing. Many people believe that maintaining a website is a lot of unnecessary work, so we've brainstormed six quick ways to revitalize your website that will improve your design, marketing, and visitor engagement.

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Tags: marketing / web design / copywriting / SEO / lead generation / content creation
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Feb 23, 2012 3:33:00 PM

5 Examples of Effective Calls-to-Action

Calls-to-action are the pick-up lines of Internet marketing; if you don’t have a good opener your efforts are lost almost immediately.

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Tags: copywriting / lead generation / Internet marketing / content creation / graphic design
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