Raincastle's Web Design & Marketing Blog

DrivingRain

Posted by Paul Regensburg on May 12, 2015 10:01:00 AM

Six Easy Ways to Update Your Corporate Website Design

Cruise around most neighborhoods this time of year and you'll see people outside pruning, fertilizing, watering and planting. Like a garden, your website is a living, growing thing. Many people believe that maintaining a website is a lot of work, so we've brainstormed six quick ways to revitalize your website design that will improve your marketing and visitor engagement.

Read More

Tags: web design / design / website / Web Design Strategy
0 comments / Click here to read comments

Posted by Paul Regensburg on Mar 3, 2015 9:25:00 AM

How to Manage Brand Design During A Merger or Acquisition

Mergers and acquisitions create a lot of questions on how to handle different brands and brand standards. In order to create continuity throughout your marketing strategy and corporate communications, it’s important to rebrand. Although the process will yield a plethora of considerations, the decisions you make will bring clarity and purpose to your combined organization.

To avoid getting waylaid by the personal dynamics involved when two organizations join forces, it's best to start thinking about the brand design implications, from a high level, sooner than later. Here is a checklist of considerations to help you prioritize.

Read More

Tags: branding / design
0 comments / Click here to read comments

Posted by Paul Regensburg on Feb 16, 2015 8:56:00 AM

Do I Need a Brand or a Visual Identity?

Sometimes when people come to us for "branding," I quickly ascertain that what they really mean is an updated "visual identity."

"So, you're looking for help integrating your vision, competitive positioning, audience messaging, market perception and corporate culture," I might ask. Just as often they respond, "I just need an update to our logo, collateral templates, PowerPoint, web design, etc." For many, the visual manifestations of a brand are "The Brand."

Read More

Tags: web design / branding / design / design thinking / rebranding / brand / differentiation / design and business / Web Design Strategy / branding for websites
0 comments / Click here to read comments

Posted by Paul Regensburg on Jan 28, 2015 9:56:00 AM

Brand personality: who really cares?

In our data and analytics driven marketing world, why would something so touchy feely, so ethereal and hard to quantify as brand personality be something you care about?

Everyone wants to be Apple. Everyone wants to, "Think Different."

Read More

Tags: B2B / branding / copywriting / content creation / design / brand / design and business
1 comments / Click here to read comments

Posted by Paul Regensburg on Jan 6, 2015 4:46:00 PM

How to Build B2B Websites That Serve Multiple Audiences, Part I

Maybe it is the function of the multi-product, multi-tasking, multi messaged nature of businesses these days but it seems that practically all of our clients share a common problem, which is how to create B2B websites that effectively speak to two or more disparate audiences — without diluting the user experience for each of those audiences. In this two-part blog post, I will address this "multi-audience" web problem, which spans brand, design, information architecture, content creation, and SEO.

B2B Branding for Multiple Web Audiences

Read More

Tags: web design / B2B / content creation / design / responsive design / website / brand / trends / branding for websites
0 comments / Click here to read comments