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Posted by Paul Regensburg on Oct 21, 2014 12:43:00 PM

How to Use Video as a Marketing Tool

The Benefits of Video Marketing for B2B Companies

video_iconAre you struggling with your company’s content strategy and social media strategy? Video is an effective way to elevate your social media plan and hook your viewers. Several of our clients are asking us to integrate video into their websites and social media and here’s why we recommend doing it.

A short video (up to two minutes) is an opportunity to tell your company’s story. We recently updated our website and by embedding a video on the "About RainCastle" page, we were able to tell our story in a new way. Within seconds, prospective clients and employees gain insight into our culture and team, even some of our technologists who often work behind the scene.

Video shows how your product or service works. In less than a minute, by showing a demo, a video can explain how a new technology or product works. Our client, AirStrip Technologies, creates medical software that allows healthcare providers to monitor patient data on their mobile devices. They use video to demo and promote the exciting new technology they've developed - technology that enables clinicians to interact with and respond rapidly to clinically relevant patient health information.

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Tags: marketing / B2B / branding / email marketing / lead generation / content creation / video / content marketing / trends / blogging
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Dec 17, 2012 10:34:00 AM

Top 5 B2B Marketing Wins of the Year

The end of each year always serves as a time to reflect, and this year, I was pleased to see the growing B2B investment in content marketing and other online pull marketing techniques. It came to mind that there were a fair number of non-traditional case study examples highlighting this push, and that looking to these examples may encourage even more creative B2B planning in 2013.

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Tags: B2B / email marketing / Internet marketing / social media / measurement / content creation / PR / video / viral
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Apr 9, 2012 11:19:00 AM

What Today’s Marketing Numbers Mean for Your B2B Business – Part 1: Email Marketing

Last week’s post featuring illuminating statistics from the NEDMA Marketing Technology Summit brought on a slew of questions: how do you turn today’s marketing numbers into actionable campaigns?

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Tags: client relationships / B2B / email marketing
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Mar 28, 2012 11:06:00 AM

Illuminating Marketing Statistics from the NEDMA Marketing Technology Summit

Last week, we attended the New England Direct Marketing Association’s Marketing Technology Summit, and were treated to presenters from Google, Overdrive Interactive, HubSpot, Eloqua, and more. The conference centered on ways to utilize marketing technology to promote your brand, engage visitors, and create strong online relationships with future and current consumers.

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Tags: marketing / technology / SEO / email marketing / user experience / Google / social media / measurement / mobile
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Posted by Paul Regensburg on Mar 9, 2012 4:18:00 PM

Building Client Trust in Internet Marketing

Our clients and partners are a bright bunch; highly educated and accomplished in their fields. So it has surprised me lately in a few conversations about internet marketing, social media, content marketing, etc., that they can be uncertain or uneducated about it. It’s interesting to see that in the world with everything at our fingertips, we can still live in our own bubbles.

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Tags: client service / client relationships / email marketing / lead generation / Internet marketing / content creation
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