Raincastle's Web Design & Marketing Blog

DrivingRain

Posted by Paul Regensburg on Mar 11, 2013 11:43:00 AM

Improving User Experience through Digital Storytelling

In a previous post, Three Cases of Websites Using Modern design Techniques, I touched upon some of the exciting new design techniques — that have become available on the web—which are beginning to change the face of the modern website. Digging down a level, these design techniques exist to serve your company's need to tell your brand story. The speed at which business is being done and the amount of noise you must cut through have elevated the need for distinctive, on-brand digital storytelling.

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Tags: web design / user experience / mobile / brand messaging / Flash / differentiation / design and business / HTML5
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Posted by Paul Regensburg on Nov 10, 2011 4:20:00 PM

Steve Jobs' Legacy: Phase 1, Flash Finale

"Adobe Bows in Office Feud," so reads the headline of the front page article in today’s Wall Street Journal in the Marketplace section. The gist is that Adobe will no longer attempt to push Flash for browsers that come with smart phones and tablet computers and will increase its support of HTML5.

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Tags: web development / web design / Flash / Adobe / user interface
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Posted by Paul Regensburg on Aug 2, 2011 1:17:00 PM

The "Steve Jobs Effect" on B2B Web Design

Other than revolutionizing the technology, telecommunications and music industries, not to mention global culture, Steve Jobs is having a decisive impact on the world of B2B web design.

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Tags: technology / web design / B2B / mobile / Flash
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Posted by Paul Regensburg on Mar 3, 2011 2:01:00 PM

What Bad Restaurant Websites Can Teach Us

anti_flash_(4)I read this very entertaining and scathing article in the Globe today  about the current state of restaurant websites. It is worth a read.

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Tags: web development / web design / Flash / Adobe
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Posted by Paul Regensburg on Feb 16, 2010 10:32:00 AM

5 Points for Determining the Price for a New B2B Website

In — what we're all hoping are — these post-recession days, we're happy to be seeing a lot of activity from companies wanting to remake their long dormant websites. When I get to the point in the conversation in which I ask about the investment they wish to make, the answer is often gray. The subtext is that they will let the market dictate price. Following are 5 points I recommend companies gain some certainty around, prior to speaking with potential web design and development partners. Being clear on these points will help avoid ambiguity and aid in identifying the best firm for the job, which may or may not be the low price option.

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Tags: marketing / technology / web design / B2B / SEO / rebranding / PPC / Flash / differentiation / CRM
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