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Posted by Paul Regensburg on May 2, 2013 4:32:00 PM

What Makes a Good infographic?

Infographics are taking over the earth! At least it seems that way. There has been an explosion of infographics on the web — in both B2C and B2B — literally illustrating that a picture is indeed worth a thousand words. But before we get into what makes a good one, let's define what an infographic is and why they have reached the tipping point.

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Tags: marketing / B2B / branding / design / graphic design / B2C / icons / graphics
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Feb 23, 2012 3:33:00 PM

5 Examples of Effective Calls-to-Action

Calls-to-action are the pick-up lines of Internet marketing; if you don’t have a good opener your efforts are lost almost immediately.

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Tags: copywriting / lead generation / Internet marketing / content creation / graphic design
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Posted by Paul Regensburg on Dec 15, 2009 10:13:00 AM

Good Enough is the New Great in Web Design

In the New York Times Annual "Year in Ideas" issue, that came out this past Sunday, December 13, 2009, there are a collection of ideas that the editors believe characterized the year. One idea that caught my attention was titled, "Good Enough is the New Great," and was described by Robert Mackey. Mackey contends that everywhere you look, people are accepting a lower level of technology and quality in exchange for ease-of-use and lower cost. Mackey provides examples such as the growth of Flickr, which displays snapshots often taken with cell phones and cheap point and shoot cameras. Despite the easy availability of multi-megapixel cameras with zoom lenses and auto focus, iPhone images are "good enough." Although high definition plasma TV's are available, more and more people spend time watching blurry, low-res videos on their laptops or iPhones. Younger audiences he contends, actually prefer the lower-end sound of music on an iPod than then the crisper fidelity of a CD and so forth. In the field of graphic and web design, this has been true for some time, although 2009 put the ! on the concept.
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Tags: technology / web design / client service / brand messaging / graphic design / navigation
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Posted by Paul Regensburg on Oct 20, 2009 9:13:00 AM

Design Gets Big

As a classically trained designer, I was instilled with the best practices of the Bauhaus in how to make things functional and beautiful and that in fact function can be a form of beauty. The integration of form and function presaged the digital era and is certainly the driving force in web design, user interface and information architecture.

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Tags: web design / information architecture / graphic design / user interface
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