Raincastle's Web Design & Marketing Blog

DrivingRain

Posted by Paul Regensburg on Sep 1, 2015 8:30:00 AM

Five Reasons You Need an Agency and Five Reasons You Don't

I've spent considerable time as an agency owner putting myself in the shoes of our clients and prospects to better understand when an agency like ours, or any agency — creative, brand, web, inbound marketing, etc.— is the right investment and when it isn't; here are my insights.

Read More

Tags: marketing / B2B / branding / website / brand / inbound marketing
0 comments / Click here to read comments

Posted by Paul Regensburg on Jun 24, 2015 1:45:00 PM

Top Five To-Dos for Creating a B2B  Inbound Marketing Campaign

Inbound marketing is sometimes passed over in favor of traditional marketing because it seems too complex or too time consuming. But in most cases it's more cost-effective, measurable, and successful… when done correctly.

Read More

Tags: marketing / marketing ecosystem / Internet marketing / measurement / brand messaging / content creation / inbound marketing
19 comments / Click here to read comments

Posted by Paul Regensburg on Nov 11, 2014 9:00:00 AM

Best Practices for Generating Quality Leads and Growth for B2B Companies: A CMO Discussion

Chief marketing officers have never had it easy. In today’s tight economic climate and with transformational shifts in marketing technologies and trends, some would say the job of CMO is tougher than ever. But those same shifts create exciting new tools and opportunities for reaching and motivating B2B buyers.

Mike_MitsockIn this conversation with seasoned CMO Mike Mitsock, we explore his thoughts on meeting today’s challenges and practical approaches for creating strong brands and generating measurable growth.

Read More

Tags: B2B / creativity / inbound marketing / digital marketing / CMO / healthcare IT / analytics
0 comments / Click here to read comments

Posted by Paul Regensburg on Feb 24, 2014 5:44:00 PM

5 Steps for Saving $ on a Website Design Project

With the growth of responsive design, inbound marketing, personalization and web analytics, websites have become more complex, time-intensive and often expensive. While most clients require these services, often budgets do not keep up with technology, so agencies like RainCastle need to work smart to provide our clients the best and most current services at a reasonable cost.

Read More

Tags: web development / web design / content creation / design / writing / website / content marketing / inbound marketing
14 comments / Click here to read comments

Posted by Paul Regensburg on Feb 9, 2014 4:05:00 PM

SEO Tips for 2014

 If one believes that in life nothing is permanent, then the constant changes in the science of SEO are just a fact of life. But for those who tend to get uncomfortable with things arcane, it's good to refresh yourself now and then. Managing your website's SEO in 2014 looks a little different than it did in 2004.

Read More

Tags: copywriting / SEO / content creation / writing / website / content marketing / inbound marketing / keywords / HubSpot Tips
12 comments / Click here to read comments