Raincastle's Web Design & Marketing Blog

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Posted by Paul Regensburg on Oct 21, 2014 12:43:00 PM

How to Use Video as a Marketing Tool

The Benefits of Video Marketing for B2B Companies

video_iconAre you struggling with your company’s content strategy and social media strategy? Video is an effective way to elevate your social media plan and hook your viewers. Several of our clients are asking us to integrate video into their websites and social media and here’s why we recommend doing it.

A short video (up to two minutes) is an opportunity to tell your company’s story. We recently updated our website and by embedding a video on the "About RainCastle" page, we were able to tell our story in a new way. Within seconds, prospective clients and employees gain insight into our culture and team, even some of our technologists who often work behind the scene.

Video shows how your product or service works. In less than a minute, by showing a demo, a video can explain how a new technology or product works. Our client, AirStrip Technologies, creates medical software that allows healthcare providers to monitor patient data on their mobile devices. They use video to demo and promote the exciting new technology they've developed - technology that enables clinicians to interact with and respond rapidly to clinically relevant patient health information.

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Tags: marketing / B2B / branding / email marketing / lead generation / content creation / video / content marketing / trends / blogging
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Jan 11, 2013 9:11:00 AM

Four Signs Your Marketing Strategy is Outdated

It's 2013 – do you know where your marketing is? The thought should scare you, a bit. Or at least scare you into action. Chances are, your prospects are online, and if they're not, they will be soon. In the meantime, there are still people online talking about your brand, services, successes, and shortcomings. Why risk your reputation by ignoring this community or by alienating them with outdated marketing techniques?

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Tags: marketing / SEO / lead generation / Google / Internet marketing / social media / measurement / content creation / ROI / inbound marketing / new business development
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Nov 9, 2012 11:22:00 AM

A Marketer’s Education and the 2012 B2B Demand Generation Survey

In the ever-expanding world of internet marketing, data is becoming increasingly available and valuable. Analytics are the benchmark of good reporting and proof of that ever-pesky ROI, and are even useful in highlighting more qualitative results, like brand loyalty and emotional connection.

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Tags: marketing / B2B / marketing ecosystem / lead generation / Internet marketing / measurement / crowdsourcing / trends
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Aug 17, 2012 11:31:00 AM

How to Best Market Your Tech Product (or Service)

Leading technology companies today face one undeniable marketing fact that many other industries can conveniently ignore for the time being: in order to highlight your technology as the best in the field, you must have a substantial online marketing presence.

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Tags: marketing / technology / lead generation / Internet marketing / social media / content creation / Facebook / Twitter / new business development
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May 25, 2012 9:45:00 AM

Six Easy Ways to Refresh Your Website

We like to say that your website is a living, growing thing; it's not static, but rather constantly changing. Many people believe that maintaining a website is a lot of unnecessary work, so we've brainstormed six quick ways to revitalize your website that will improve your design, marketing, and visitor engagement.

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Tags: marketing / web design / copywriting / SEO / lead generation / content creation
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