Raincastle's Web Design & Marketing Blog

DrivingRain

Posted by Paul Regensburg on Jun 7, 2012 9:57:00 AM

This is the Era of Brand (Loyalty)

In my last blogpost, I talked about this being the Era of Design. I made the statement, “great design is about inventing and sustaining a vision.” I think that statement actually begins to describe the role of a brand more than design. Great design is about elegantly solving a particular problem, be it creative, technical or business in nature.  

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Tags: client relationships / B2B / branding / Internet marketing / brand messaging / Facebook / Twitter / B2C / Mad Men
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Posted by Paul Regensburg on Nov 17, 2009 9:36:00 AM

5 Things I’ve Learned about Blogging in the First Month

I've been blogging for a month and am taking a decidedly organic approach by writing about whatever issues are on my mind. This may be a bit scattershot, but it's natural to me and I am beginning to formulate thoughts about what will make the blog successful. Here are 5 things I've learned in creating an effective blog. 

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Tags: client relationships / writing / Mad Men / blogging
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Posted by Paul Regensburg on Nov 5, 2009 9:25:00 AM

I Could Be Don Draper

First of all, let’s get this out of the way. For those of you who don’t know, Don Draper is the protagonist in the TV series, Mad Men, which takes place around 1960 in the office of fictitious ad agency, Sterling Cooper. For six years, I’ve watched Don’s character unfold. The similarities between us are evident.

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Tags: marketing / advertising / Mad Men
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