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Posted by Paul Regensburg on Aug 27, 2014 3:27:00 PM

What Is a Content Strategy?: How Planning Simplifies Your Marketing

Businesspeople understand the need for a market strategy, some understand the need for a brand strategy but relatively new on the marketing landscape is the need for a “content strategy.” So, what is a content strategy, why do you need it and how do you create one?

Having a content strategy is at the heart of what makes a website a lead generation tool vs. a static brochure-ware experience. Initially, the driving force behind corporate websites was that the technology existed to create them and that all of one’s competitors had one. The recipe for creating a website became standardized:

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Tags: marketing / content creation / website / content marketing / content strategy
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Posted by Paul Regensburg on Jan 6, 2014 10:00:00 AM

Seeking A Higher Algorithm

I've never been one to announce my New Year's resolutions, but this year is different. This year I resolve to abolish the whole idea of New Year's Resolution in favor of "Seeking a Higher Algorithm." Let's face it, there is an algorithm for everybody and everything, making us all increasingly predictable. As a marketer I am a contributor to this revolution via the data-driven marketing practice known as "Personalization." In this week's Sunday Business section of The New York Times, I was reminded of personalization that targets... me, which I have to admit I found a little irksome.

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Tags: marketing / technology / content marketing
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Posted by Paul Regensburg on Oct 15, 2013 2:29:00 PM

The Power of Video and Images in Content Marketing

While marketers have come to recognize the power of content marketing and the need for it to be strategic, web visitors and social media users have begun to wonder what to do with so much content. So how can marketers get the attention of people who are becoming saturated with so much relevant content?

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Tags: marketing / web design / HubSpot / content creation / video / content marketing
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Posted by Paul Regensburg on Sep 8, 2013 10:42:00 AM

Do B2B Brands Need to be "Ideals-Driven?"

RainCastle is pleased to be working with Jim Stengel, former Global Marketing Officer of Procter & Gamble, and an industry leader in the fields of Marketing, Brand and Business. 

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Tags: marketing / B2B / branding / HubSpot / rebranding / Jim Stengel
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Posted by Paul Regensburg on Jun 10, 2013 4:49:00 PM

Creating Websites People Love

We create websites people love. Of course I can't say that officially — although it's true — as HubSpot has already created a great campaign around "love."
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Tags: marketing / web design / B2B / branding / copywriting / mobile / brand messaging / content creation / brand / trends / HubSpot positioning
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