Raincastle's Web Design & Marketing Blog

DrivingRain

Posted by Paul Regensburg on Sep 1, 2015 8:30:00 AM

Five Reasons You Need an Agency and Five Reasons You Don't

I've spent considerable time as an agency owner putting myself in the shoes of our clients and prospects to better understand when an agency like ours, or any agency — creative, brand, web, inbound marketing, etc.— is the right investment and when it isn't; here are my insights.

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Tags: marketing / B2B / branding / website / brand / inbound marketing
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Posted by Paul Regensburg on Aug 5, 2015 8:30:00 AM

How to Become a Marketing Mind Reader

My mother taught me how to write. My father taught me how to defend myself (verbally). Art Center College of Design taught me how to present my ideas. But none of these venerable resources taught me how to read minds. What does mind reading have to do with marketing or design: practically everything.

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Tags: marketing / web design / B2B / branding / rebranding / brand / design and business / Web Design Strategy / Marketing for Consultants / branding for websites
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Posted by Paul Regensburg on Jul 22, 2015 8:30:00 AM

Do We Work On Your Business or Your Website?

The other day, I saw a website for an agency that uses the tagline, "We Work on Your Business, Not Just Your Website." I related to the line's strategic positioning and have to admit to being disappointed that I hadn't come up with it myself.

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Tags: marketing / web design / B2B / branding / brand messaging / design / rebranding / website / brand / taglines
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Posted by Paul Regensburg on Jun 24, 2015 1:45:00 PM

The 5 Aspects of a Strategic Inbound Marketing Campaign

Inbound marketing is often passed over in favor of traditional marketing because it seems too complex or involving too much time. But in most cases it's is more cost-effective, measurable, and successful… when done correctly.

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Tags: marketing / marketing ecosystem / Internet marketing / measurement / brand messaging / content creation / inbound marketing
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Posted by Paul Regensburg on Dec 3, 2014 4:00:00 PM

Six Branding & Marketing Tips for Consultants

If we concur that in today's business climate, change is the only constant, then we can understand why, to some degree, branding & marketing need to become fluid practices. For product companies, this is not as amorphous as it sounds, because a product is something tangible and even as the world changes, these companies always have the product to anchor and focus their branding and marketing efforts.

But for consultants and, in general, Professional Services organizations, which don't have products, how do you incorporate change and a flexible approach in your own branding and marketing efforts, in order to stand apart?

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Tags: marketing / branding / content marketing / differentiation / Marketing for Consultants / Professional Services Marketing
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