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DrivingRain

Posted by Paul Regensburg on Jun 24, 2015 1:45:00 PM

Top Five To-Dos for Creating a B2B  Inbound Marketing Campaign

Inbound marketing is sometimes passed over in favor of traditional marketing because it seems too complex or too time consuming. But in most cases it's more cost-effective, measurable, and successful… when done correctly.

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Tags: marketing / marketing ecosystem / Internet marketing / measurement / brand messaging / content creation / inbound marketing
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Nov 9, 2012 11:22:00 AM

A Marketer’s Education and the 2012 B2B Demand Generation Survey

In the ever-expanding world of internet marketing, data is becoming increasingly available and valuable. Analytics are the benchmark of good reporting and proof of that ever-pesky ROI, and are even useful in highlighting more qualitative results, like brand loyalty and emotional connection.

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Tags: marketing / B2B / marketing ecosystem / lead generation / Internet marketing / measurement / crowdsourcing / trends
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Posted by Paul Regensburg on Jan 4, 2012 2:11:00 PM

The Altruisim of Inbound Marketing

Why does inbound marketing seem to have such an altruistic tone? Today’s marketers seek to be “partners.” They are in the business of providing valuable content that will inspire trust. Content is often something they give away – for free! The new analytic tools empower you.

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Tags: marketing / marketing ecosystem / Internet marketing / crowdsourcing
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Posted by Paul Regensburg on Dec 19, 2011 2:01:00 PM

Discomfort is the New Comfort Zone

Tom Friedman of the New York Times writes eloquently about the effects of globalization and technology on governments and companies. In his excellent Sunday Op-Ed, titled, “Help Wanted,” he talks about today’s era as one of the “great unravelings,” on par with the periods after the two World Wars, when countries, even continents, were being reborn amidst uncertainty.

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Tags: client relationships / marketing ecosystem
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Sep 26, 2011 1:51:00 PM

Top 5 Things We Learned at HUGS 2011

This past Friday RainCastle attended the HubSpot User Group Summit to advance our HubSpot skills and learn more about what the future of Inbound marketing holds.

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Tags: marketing / branding / marketing ecosystem / lead generation / Internet marketing / social media / measurement / brand messaging / ROI
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