Raincastle's Web Design & Marketing Blog

DrivingRain

Posted by Paul Regensburg on Jun 24, 2015 1:45:00 PM

Top Five To-Dos for Creating a B2B  Inbound Marketing Campaign

Inbound marketing is sometimes passed over in favor of traditional marketing because it seems too complex or too time consuming. But in most cases it's more cost-effective, measurable, and successful… when done correctly.

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Tags: marketing / marketing ecosystem / Internet marketing / measurement / brand messaging / content creation / inbound marketing
19 comments / Click here to read comments

Jan 11, 2013 9:11:00 AM

Four Signs Your Marketing Strategy is Outdated

It's 2013 – do you know where your marketing is? The thought should scare you, a bit. Or at least scare you into action. Chances are, your prospects are online, and if they're not, they will be soon. In the meantime, there are still people online talking about your brand, services, successes, and shortcomings. Why risk your reputation by ignoring this community or by alienating them with outdated marketing techniques?

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Tags: marketing / SEO / lead generation / Google / Internet marketing / social media / measurement / content creation / ROI / inbound marketing / new business development
21 comments / Click here to read comments

Dec 17, 2012 10:34:00 AM

Top 5 B2B Marketing Wins of the Year

The end of each year always serves as a time to reflect, and this year, I was pleased to see the growing B2B investment in content marketing and other online pull marketing techniques. It came to mind that there were a fair number of non-traditional case study examples highlighting this push, and that looking to these examples may encourage even more creative B2B planning in 2013.

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Tags: B2B / email marketing / Internet marketing / social media / measurement / content creation / PR / video / viral
30 comments / Click here to read comments

Nov 9, 2012 11:22:00 AM

A Marketer’s Education and the 2012 B2B Demand Generation Survey

In the ever-expanding world of internet marketing, data is becoming increasingly available and valuable. Analytics are the benchmark of good reporting and proof of that ever-pesky ROI, and are even useful in highlighting more qualitative results, like brand loyalty and emotional connection.

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Tags: marketing / B2B / marketing ecosystem / lead generation / Internet marketing / measurement / crowdsourcing / trends
36 comments / Click here to read comments

Mar 28, 2012 11:06:00 AM

Illuminating Marketing Statistics from the NEDMA Marketing Technology Summit

Last week, we attended the New England Direct Marketing Association’s Marketing Technology Summit, and were treated to presenters from Google, Overdrive Interactive, HubSpot, Eloqua, and more. The conference centered on ways to utilize marketing technology to promote your brand, engage visitors, and create strong online relationships with future and current consumers.

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Tags: marketing / technology / SEO / email marketing / user experience / Google / social media / measurement / mobile
4 comments / Click here to read comments