Raincastle's Web Design & Marketing Blog

DrivingRain

Posted by Paul Regensburg on Jun 2, 2015 8:25:00 AM

Is Removing Top Navigation a Web Trend to Avoid?

For the most part, I'd answer yes, but at the same time, it may be inevitable.

By the time a web design trend is recognized as such, it is a fait accompli, and practically all new sites begin to look the same. Take a look at the most recent web trends such as Parallax scrolling, long scrolling pages, use of icons, full bleed images, infographics and the list goes on.

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Tags: information architecture / SEO / user experience / mobile / design / design trends / responsive design / navigation / trends / mobile web / analytics
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Posted by Paul Regensburg on Apr 15, 2014 8:42:00 PM

Has Your Website Entered the 4th Dimension?

For much of the life of the commercial web, websites were one dimensional, essentially online brochures that over time became large and often unruly repositories of tactical content. But, in just a few short years after the recession, websites have catapulted to the 4th dimension.

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Tags: web design / copywriting / information architecture / mobile / brand messaging / design / content marketing / brand / brand positioning
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Posted by Paul Regensburg on Mar 25, 2014 3:55:00 PM

5 Reasons Why Most Websites Look the Same Today

Just last year we won a terrific job by showing the client 10 competitor sites, which all looked almost exactly like theirs. The need for differentiation was alive and well.

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Tags: web development / web design / copywriting / mobile / content creation / content marketing / mobile web
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Posted by Paul Regensburg on Jun 10, 2013 4:49:00 PM

Creating Websites People Love

We create websites people love. Of course I can't say that officially — although it's true — as HubSpot has already created a great campaign around "love."
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Tags: marketing / web design / B2B / branding / copywriting / mobile / brand messaging / content creation / brand / trends / HubSpot positioning
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Posted by Paul Regensburg on Apr 10, 2013 11:43:00 AM

5 Reasons Why B2B Marketing Campaigns Need to Go Mobile Now!

It’s a well-worn fact that B2C marketers set the trends that B2B businesses subsequently adopt. Between them there are usually several years of lag time. The case for B2B companies to adopt mobile marketing practices and a mobile-friendly web presence warrants an acceleration of that schedule in direct correlation to the speed at which mobility is reshaping the world. Here are some compelling arguments pointing towards the value of mobile to B2B businesses.

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Tags: B2B / branding / user experience / mobile / content creation / responsive design / trends / mobile web
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