Raincastle's Web Design & Marketing Blog

DrivingRain

Posted by Paul Regensburg on Nov 4, 2014 9:25:00 AM

Product Naming and Branding: What You Should Know

What are the strategic considerations that should guide your product naming? What is the relationship of your product name to your corporate brand? When should a product have its own brand?

Read More

Tags: branding / Naming / Product Naming / Brand Architecture / Naming Architecture
2 comments / Click here to read comments