Raincastle's Web Design & Marketing Blog

DrivingRain

Jan 11, 2013 9:11:00 AM

Four Signs Your Marketing Strategy is Outdated

It's 2013 – do you know where your marketing is? The thought should scare you, a bit. Or at least scare you into action. Chances are, your prospects are online, and if they're not, they will be soon. In the meantime, there are still people online talking about your brand, services, successes, and shortcomings. Why risk your reputation by ignoring this community or by alienating them with outdated marketing techniques?

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Tags: marketing / SEO / lead generation / Google / Internet marketing / social media / measurement / content creation / ROI / inbound marketing / new business development
21 comments / Click here to read comments

Aug 17, 2012 11:31:00 AM

How to Best Market Your Tech Product (or Service)

Leading technology companies today face one undeniable marketing fact that many other industries can conveniently ignore for the time being: in order to highlight your technology as the best in the field, you must have a substantial online marketing presence.

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Tags: marketing / technology / lead generation / Internet marketing / social media / content creation / Facebook / Twitter / new business development
49 comments / Click here to read comments

Posted by Paul Regensburg on Aug 2, 2012 11:47:00 AM

How to Run a Successful Web Design RFP Process

As a service business, there is no avoiding the infamous “Request for Proposal (RFP).” The RFP process is widely considered to be adversarial by service firms receiving them and as a necessary evil by the companies of submit them.

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Tags: web design / RFPs / new business development
6 comments / Click here to read comments