Raincastle's Web Design & Marketing Blog

DrivingRain

Posted by Paul Regensburg on Dec 3, 2015 8:30:00 AM

Six Steps to Demysifying Naming and Branding


Faced with a corporate or product naming assignment, you may conjure visions of silly corporate naming competitions over cold pizza or the endless search for the elusive, available url, which often results in a substandard name by default. While happy accidents can happen, most naming exercises fail because they are purely subjective, not based on any brand strategy.

Because a name is the most visible manifestation of your brand, whether it is a corporate, product or service brand, it needs to be built on a solid foundation. Having lead quite a few naming processes, I've found success by breaking down the process into six steps.

Read More

Tags: branding / Naming / Product Naming / brand strategy / corporate naming
2 comments / Click here to read comments

Posted by Paul Regensburg on Nov 4, 2014 9:25:00 AM

Product Naming and Branding: What You Should Know

What are the strategic considerations that should guide your product naming? What is the relationship of your product name to your corporate brand? When should a product have its own brand?

Read More

Tags: branding / Naming / Product Naming / Brand Architecture / Naming Architecture
2 comments / Click here to read comments