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Posted by Paul Regensburg on Dec 3, 2014 4:00:00 PM

Six Branding & Marketing Tips for Consultants

If we concur that in today's business climate, change is the only constant, then we can understand why, to some degree, branding & marketing need to become fluid practices. For product companies, this is not as amorphous as it sounds, because a product is something tangible and even as the world changes, these companies always have the product to anchor and focus their branding and marketing efforts.

But for consultants and, in general, Professional Services organizations, which don't have products, how do you incorporate change and a flexible approach in your own branding and marketing efforts, in order to stand apart?

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Tags: marketing / branding / content marketing / differentiation / Marketing for Consultants / Professional Services Marketing
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