Raincastle's Web Design & Marketing Blog

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Posted by Paul Regensburg on Jun 9, 2015 8:30:00 AM

Five Tips for a Smooth Website Project

What can cause a web design project to go over budget or off schedule? This question is often asked of web firms. Similarly, client's ask, "What can we do to ensure success with our website project?"

Good news, bad news: this is not rocket science. In design, success is often subjective. Reigning in subjectivity is where we can realize economies, both in money and in time. To that end, the following recommendations apply to a majority of website projects, regardless of industry and irrespective of intentions.

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Tags: web development / web design / responsive design / rebranding / website / design and business / Web Design Strategy
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Posted by Paul Regensburg on Jun 2, 2015 8:25:00 AM

Is Removing Top Navigation a Web Trend to Avoid?

For the most part, I'd answer yes, but at the same time, it may be inevitable.

By the time a web design trend is recognized as such, it is a fait accompli, and practically all new sites begin to look the same. Take a look at the most recent web trends such as Parallax scrolling, long scrolling pages, use of icons, full bleed images, infographics and the list goes on.

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Tags: information architecture / SEO / user experience / mobile / design / design trends / responsive design / navigation / trends / mobile web / analytics
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Posted by Paul Regensburg on Jan 6, 2015 4:46:00 PM

How to Build B2B Websites That Serve Multiple Audiences, Part I

Maybe it is the function of the multi-product, multi-tasking, multi messaged nature of businesses these days but it seems that practically all of our clients share a common problem, which is how to create B2B websites that effectively speak to two or more disparate audiences — without diluting the user experience for each of those audiences. In this two-part blog post, I will address this "multi-audience" web problem, which spans brand, design, information architecture, content creation, and SEO.

B2B Branding for Multiple Web Audiences

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Tags: web design / B2B / content creation / design / responsive design / website / brand / trends / branding for websites
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Posted by Paul Regensburg on Jun 16, 2014 9:55:00 AM

How To Make a Responsive Website & Why Your Site Needs This Facelift

In my last post, I discussed the pros and cons of Responsive website design and concluded that, while not perfect, the pros outweigh the cons. Now that you may be ready to take the plunge, let's talk about what makes a Responsive design successful and why your site may need a face lift. 

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Tags: web design / branding / responsive design / website
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Posted by Paul Regensburg on Apr 10, 2013 11:43:00 AM

5 Reasons Why B2B Marketing Campaigns Need to Go Mobile Now!

It’s a well-worn fact that B2C marketers set the trends that B2B businesses subsequently adopt. Between them there are usually several years of lag time. The case for B2B companies to adopt mobile marketing practices and a mobile-friendly web presence warrants an acceleration of that schedule in direct correlation to the speed at which mobility is reshaping the world. Here are some compelling arguments pointing towards the value of mobile to B2B businesses.

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Tags: B2B / branding / user experience / mobile / content creation / responsive design / trends / mobile web
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