Raincastle's Web Design & Marketing Blog

DrivingRain

Posted by Paul Regensburg on Jan 22, 2013 4:34:00 PM

Three Cases of Websites Using Modern Design Techniques

As visual storytellers, we are always looking out for exciting new online tools and techniques to build strong digital brands. Up until fairly recently, for the most part, websites have guided users down the navigational path using the “page paradigm.” On a typical site, one is met with a top navigation, and dropdown menus that when clicked transport you to an internal page that has the limited content predefined by the information architecture. This has been fine overall and we’ve built and continue to build many successful websites using this approach.

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Tags: web development / technology / web design / brand messaging / responsive design
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Nov 20, 2012 2:31:00 PM

What We're Thankful For, And One Thing We're Not (Marketing Edition)

It's the start of the holiday season and time to celebrate one of the most thoughtful (if derived from historically misguided events) days of the year: Thanksgiving. And 2012 has given us a lot to be thankful for. In light of this, we wanted to share some of the many things we at RainCastle are most grateful for this year in the world of web design and marketing. But, ever the Scrooge, couldn't resist the opportunity to highlight one particular 2012 frustration.

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Tags: web development / CMS / web design / user experience / Internet marketing / mobile / HubSpot / content creation / responsive design
28 comments / Click here to read comments

Jun 27, 2012 9:50:00 AM

Diving Into Responsive Design: What are the main challenges?

Back in January, I wrote a post on getting started with responsive design, including basic design factors and aspects, current examples, and questions to consider. Responsive design is the process of developing your website so that the site can re-format and re-size itself according to the user’s screen resolution. For example, this allows you to design your website in a four-column layout for desktop resolution that will, once it senses a change in screen resolution, change its layout to accommodate the user.

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Tags: web development / technology / web design / information architecture / responsive design
9 comments / Click here to read comments