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Posted by Paul Regensburg on Feb 19, 2013 10:03:00 AM

What Science Can Tell us About Color and Design

Family lore has it that my design career began at age 4 when after a rain storm I came upon an oil slick in our driveway and was so astonished by the rainbow of colors that I grabbed my crayons and started to draw. Working with color has always been a pleasurable and highly intuitive and experience for me. But lately, there has been a growing number of research studies and articles about the science of why we respond a particular way to colors and design in general, which have implications for business as well as being of academic interest.

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Tags: design / science and design / design and business
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