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Posted by Paul Regensburg on Jan 21, 2015 1:31:00 PM

How to Build B2B Websites That Serve Multiple Audiences, Part II

In "How to Build a B2B Website That Serves Multiple Audiences, Part I," I discussed the B2B branding and website design implications of how to create a website that effectively speaks to two or more disparate audiences. In this second part, I will adress this "multi-audience" web problem from the perspectives of information architecture, content creation and SEO.

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Tags: B2B / information architecture / SEO / content creation / website / trends
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Posted by Paul Regensburg on Feb 9, 2014 4:05:00 PM

SEO Tips for 2014

 If one believes that in life nothing is permanent, then the constant changes in the science of SEO are just a fact of life. But for those who tend to get uncomfortable with things arcane, it's good to refresh yourself now and then. Managing your website's SEO in 2014 looks a little different than it did in 2004.

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Tags: copywriting / SEO / content creation / writing / website / content marketing / inbound marketing / keywords / HubSpot Tips
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Posted by Paul Regensburg on Feb 3, 2014 9:35:00 AM

Annual "State of the (B2B) Website"

I've never written an annual "State of the Website" blog and endeavor for it to be more relevant than the State of the Union speeches have become. As the leader of a company that has been designing websites for 20 years, a recent blogpost by Michael Brenner, titled "Is the corporate Website Dead?" certainly caught my eye.

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Tags: web design / B2B / SEO / social media / RainCastle / B2C / trends / blogging
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Posted by Paul Regensburg on Jun 13, 2013 5:07:00 PM

Branding is Now a Google Ranking Factor

This is kind of a mini-post. I'd like to reference an important post  I saw on HubSpot's blog indicating the rise in importance of branding to SEO, in the aftermath of Google's Penguin 2.0 release. While we have always stressed the relevance of branding to user experience, it is good to know that Google is recognizing the validity of branding in the realm of Search. I recommend you read the post but here is what I see as the key takeaway:

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Tags: SEO / user experience / content creation / brand
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Jan 11, 2013 9:11:00 AM

Four Signs Your Marketing Strategy is Outdated

It's 2013 – do you know where your marketing is? The thought should scare you, a bit. Or at least scare you into action. Chances are, your prospects are online, and if they're not, they will be soon. In the meantime, there are still people online talking about your brand, services, successes, and shortcomings. Why risk your reputation by ignoring this community or by alienating them with outdated marketing techniques?

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Tags: marketing / SEO / lead generation / Google / Internet marketing / social media / measurement / content creation / ROI / inbound marketing / new business development
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