Raincastle's Web Design & Marketing Blog

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Apr 25, 2012 2:11:00 PM

What Today’s Marketing Numbers Mean for Your B2B Business – Part 3: Mobile

Mobile: Mobile queries have grown 500% in the past year and 40% of people will turn to a competitor for a mobile experience that gives them a good user experience

Ever had a frustrating experience viewing a website on your phone? Well, chances are your clients have, too. This statistic represents two key concepts: mobile search is an undeniable beast, and potential consumers will turn to a competitor if your website is not optimized for mobile to a point where it makes browsing difficult.

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Tags: web development / technology / web design / mobile
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Posted by Paul Regensburg on Apr 20, 2012 9:42:00 AM

What the New iPad Resolution Means for Your Website

A couple of years ago it became quickly evident how ubiquitous the iPad had become amongst our C-level and VP clients. I recall making a critical first website design presentation to a new client only to find the CEO disconcertingly playing on his iPad while I was presenting. After a few minutes of this, the CEO looked up with a grin and showed us his screen on which was our website design in perfect proportion with great resolution. He was quite pleased, and it confirmed to us that the device criteria on which we tested our work had officially expanded.

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Tags: web development / technology / web design / user experience / HTML5 / iPad
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Mar 28, 2012 11:06:00 AM

Illuminating Marketing Statistics from the NEDMA Marketing Technology Summit

Last week, we attended the New England Direct Marketing Association’s Marketing Technology Summit, and were treated to presenters from Google, Overdrive Interactive, HubSpot, Eloqua, and more. The conference centered on ways to utilize marketing technology to promote your brand, engage visitors, and create strong online relationships with future and current consumers.

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Tags: marketing / technology / SEO / email marketing / user experience / Google / social media / measurement / mobile
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Feb 9, 2012 10:29:00 AM

Should You Design a Mobile App?

In the past few months, we've covered basic tutorials on your mobile web design options, concentrating on responsive web design and mobile site design. Lastly, we'll touch upon the Apple-inspired creation of mobile applications, their growing popularity, and whether or not they are right for your business.

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Tags: web development / technology / web design / mobile
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Jan 20, 2012 11:19:00 AM

Getting Started with Responsive Design

When it comes to the future of website design, smart devices (phones and tablets) are quickly becoming top factors in determining design approach. In order to be mobile or tablet optimized, you have a few options at your disposal:

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Tags: web development / technology / web design
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