Raincastle's Web Design & Marketing Blog

DrivingRain

Posted by Paul Regensburg on Jun 13, 2013 5:07:00 PM

Branding is Now a Google Ranking Factor

This is kind of a mini-post. I'd like to reference an important post  I saw on HubSpot's blog indicating the rise in importance of branding to SEO, in the aftermath of Google's Penguin 2.0 release. While we have always stressed the relevance of branding to user experience, it is good to know that Google is recognizing the validity of branding in the realm of Search. I recommend you read the post but here is what I see as the key takeaway:

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Tags: SEO / user experience / content creation / brand
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Posted by Paul Regensburg on Apr 10, 2013 11:43:00 AM

5 Reasons Why B2B Marketing Campaigns Need to Go Mobile Now!

It’s a well-worn fact that B2C marketers set the trends that B2B businesses subsequently adopt. Between them there are usually several years of lag time. The case for B2B companies to adopt mobile marketing practices and a mobile-friendly web presence warrants an acceleration of that schedule in direct correlation to the speed at which mobility is reshaping the world. Here are some compelling arguments pointing towards the value of mobile to B2B businesses.

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Tags: B2B / branding / user experience / mobile / content creation / responsive design / trends / mobile web
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Posted by Paul Regensburg on Mar 11, 2013 11:43:00 AM

Improving User Experience through Digital Storytelling

In a previous post, Three Cases of Websites Using Modern design Techniques, I touched upon some of the exciting new design techniques — that have become available on the web—which are beginning to change the face of the modern website. Digging down a level, these design techniques exist to serve your company's need to tell your brand story. The speed at which business is being done and the amount of noise you must cut through have elevated the need for distinctive, on-brand digital storytelling.

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Tags: web design / user experience / mobile / brand messaging / Flash / differentiation / design and business / HTML5
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Nov 20, 2012 2:31:00 PM

What We're Thankful For, And One Thing We're Not (Marketing Edition)

It's the start of the holiday season and time to celebrate one of the most thoughtful (if derived from historically misguided events) days of the year: Thanksgiving. And 2012 has given us a lot to be thankful for. In light of this, we wanted to share some of the many things we at RainCastle are most grateful for this year in the world of web design and marketing. But, ever the Scrooge, couldn't resist the opportunity to highlight one particular 2012 frustration.

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Tags: web development / CMS / web design / user experience / Internet marketing / mobile / HubSpot / content creation / responsive design
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Jul 12, 2012 4:13:00 PM

Capitalizing on a Trend: the merits of "Catvertising"

Catvertising is the future, and we're on board.

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Tags: advertising / user experience / brand loyalty / viral / trends
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