Raincastle's Web Design & Marketing Blog

DrivingRain

Posted by Paul Regensburg on Mar 2, 2012 4:13:00 PM

Why Facebook Timeline is a Game Changer for Small B2B Companies

Facebook is an increasingly important tool for both company marketing and customer engagement. The now ubiquitous social media platform is an integral part of much of the population's day-to-day life, and marketers have been able to infuse their brands almost seamlessly into this everyday habit.

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Tags: social media / Facebook / user interface
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Posted by Paul Regensburg on Nov 10, 2011 4:20:00 PM

Steve Jobs' Legacy: Phase 1, Flash Finale

"Adobe Bows in Office Feud," so reads the headline of the front page article in today’s Wall Street Journal in the Marketplace section. The gist is that Adobe will no longer attempt to push Flash for browsers that come with smart phones and tablet computers and will increase its support of HTML5.

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Tags: web development / web design / Flash / Adobe / user interface
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Oct 21, 2011 3:56:00 PM

5 Starter Tips for Mobile Design

As the mobile channel advances toward its tipping point, we are all learning best practices for mobile design, which are not always consistent with web design. Here are 5 key points to keep in mind with your mobile sites.

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Tags: web design / user experience / mobile / user interface / navigation
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Posted by Paul Regensburg on Sep 2, 2011 1:47:00 PM

Current Trends in Navigation Part 2: Deep vs. Wide

The trend in B2B Website Navigation

In two separate client meetings last week the same question arose: is it better to have deep scrolling web pages that require fewer clicks to arrive at desired content, or shorter pages requiring less scrolling but more clicks?

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Tags: web development / B2B / content creation / user interface / navigation
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Posted by Paul Regensburg on Aug 23, 2011 1:35:00 PM

Current Trends in Website Navigation

Clients as Information Architects

That our clients have become more sophisticated web users is a reflection of the web not being a new medium anymore. We're finding that our clients are increasingly thinking like information architects about how their audiences will navigate to desired content. It is a time for web designers to examine long-held notions of what constitutes a good UI.

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Tags: web development / web design / information architecture / user experience / user interface / navigation
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