Raincastle's Web Design & Marketing Blog

DrivingRain

Posted by Paul Regensburg on Aug 5, 2015 8:30:00 AM

How to Become a Marketing Mind Reader

My mother taught me how to write. My father taught me how to defend myself (verbally). Art Center College of Design taught me how to present my ideas. But none of these venerable resources taught me how to read minds. What does mind reading have to do with marketing or design: practically everything.

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Tags: marketing / web design / B2B / branding / rebranding / brand / design and business / Web Design Strategy / Marketing for Consultants / branding for websites
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Posted by Paul Regensburg on Jul 15, 2015 8:15:00 AM

Five Examples of Great B2B Storytelling Websites

Good storytelling is the new frontier for the website.

As Responsive Design homogenizes the look and feel of websites (I love the usability but dislike the cookie cutter designs that Responsive Design so often engenders); now, more than ever, we need compelling content to break through the visual monotony and fuse the "brand experience" with the "user experience." This is especially true in B2B, where it is easy to "live above the neck" in a world of features, functions, dense and often technical content.

Here are five websites that successfully use compelling storytelling to build their brands.

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Tags: B2B / user experience / website / brand / Web Design Strategy / branding for websites / brand storytelling
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Posted by Paul Regensburg on Jun 9, 2015 8:30:00 AM

Five Tips for a Smooth Website Project

What can cause a web design project to go over budget or off schedule? This question is often asked of web firms. Similarly, client's ask, "What can we do to ensure success with our website project?"

Good news, bad news: this is not rocket science. In design, success is often subjective. Reigning in subjectivity is where we can realize economies, both in money and in time. To that end, the following recommendations apply to a majority of website projects, regardless of industry and irrespective of intentions.

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Tags: web development / web design / responsive design / rebranding / website / design and business / Web Design Strategy
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Posted by Paul Regensburg on May 19, 2015 8:30:00 AM

Do People Read Long, Scrolling Web Pages?

Mobility has rendered the long scrolling web page the design standard for modern websites. But does it work? By work I mean does it provide a good user experience for your visitors and do people actually scroll down to that 3rd, 4th, 5th panel and beyond? Even as someone that is creating scrolling sites, I've had a gut feeling that few visitors venture "beneath the fold," just as few Google visitors venture past page one of Search results. So I did a little research to either support my instincts or cause me to reflect on my dinosaur delusions.

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Tags: web design / user experience / design / design trends / Web Design Strategy
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Posted by Paul Regensburg on May 12, 2015 10:01:00 AM

Six Easy Ways to Update Your Corporate Website Design

Cruise around most neighborhoods this time of year and you'll see people outside pruning, fertilizing, watering and planting. Like a garden, your website is a living, growing thing. Many people believe that maintaining a website is a lot of work, so we've brainstormed six quick ways to revitalize your website design that will improve your marketing and visitor engagement.

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Tags: web design / design / website / Web Design Strategy
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