Raincastle's Web Design & Marketing Blog

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Posted by Paul Regensburg on Sep 30, 2015 11:03:25 PM

UX and UI Design vs. Web Design: What's the Difference and Why Should You Care?

So, you have a project and you need the right digital agency but it's getting harder and harder to understand what various agencies do. The language they use to describe themselves is full of acronyms and insider references; while nearly all sell themselves as web designers, quite a few claim to specialize in UX design and then there are some that do UI design. Sound a bit confusing? In this post, I will briefly address each of these disciplines, explain the differences between web design, UX design and UI design and why it matters to the clients that hire these designers.

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Tags: web development / web design / design / UI design / UX design
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Posted by Paul Regensburg on Jun 9, 2015 8:30:00 AM

Five Tips for a Smooth Website Project

What can cause a web design project to go over budget or off schedule? This question is often asked of web firms. Similarly, client's ask, "What can we do to ensure success with our website project?"

Good news, bad news: this is not rocket science. In design, success is often subjective. Reigning in subjectivity is where we can realize economies, both in money and in time. To that end, the following recommendations apply to a majority of website projects, regardless of industry and irrespective of intentions.

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Tags: web development / web design / responsive design / rebranding / website / design and business / Web Design Strategy
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Posted by Paul Regensburg on Mar 25, 2014 3:55:00 PM

5 Reasons Why Most Websites Look the Same Today

Just last year we won a terrific job by showing the client 10 competitor sites, which all looked almost exactly like theirs. The need for differentiation was alive and well.

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Tags: web development / web design / copywriting / mobile / content creation / content marketing / mobile web
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Posted by Paul Regensburg on Feb 24, 2014 5:44:00 PM

5 Steps for Saving $ on a Website Design Project

With the growth of responsive design, inbound marketing, personalization and web analytics, websites have become more complex, time-intensive and often expensive. While most clients require these services, often budgets do not keep up with technology, so agencies like RainCastle need to work smart to provide our clients the best and most current services at a reasonable cost.

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Tags: web development / web design / content creation / design / writing / website / content marketing / inbound marketing
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Posted by Paul Regensburg on Aug 1, 2013 4:05:00 PM

5 Reasons Why You Need a Website Content Editor

I've seen many clients, who with the best of intentions fall into the same rut year after year. There are certain universal truths about successful websites; one of them is that on website projects that include a quality content editor as part of the dedicated team, the process is smoother, stays on schedule and client satisfaction is high.

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Tags: web development / copywriting / user experience / brand messaging / content creation / writing / brand
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