Raincastle's Web Design & Marketing Blog

DrivingRain

Posted by Paul Regensburg on Jun 29, 2016 1:00:00 PM

Five Ways to Build a Strong B2B Brand Identity Through Your Website

 B2B brands don't have retail outlets and many do not have eCommerce capabilities. The website is often the #1 tool for building brand identity and for marketing. When creating a B2B website, internal resources are often stretched to the max, yet the urgency for the website to build brand awareness remains strong. To apply limited time and resources for the best results, consider these five tips:

Read More

Tags: website / brand / brand identity
0 comments / Click here to read comments

Posted by Paul Regensburg on Sep 1, 2015 8:30:00 AM

Five Reasons You Need an Agency and Five Reasons You Don't

I've spent considerable time as an agency owner putting myself in the shoes of our clients and prospects to better understand when an agency like ours, or any agency — creative, brand, web, inbound marketing, etc.— is the right investment and when it isn't; here are my insights.

Read More

Tags: marketing / B2B / branding / website / brand / inbound marketing
0 comments / Click here to read comments

Posted by Paul Regensburg on Jul 22, 2015 8:30:00 AM

Do We Work On Your Business or Your Website?

The other day, I saw a website for an agency that uses the tagline, "We Work on Your Business, Not Just Your Website." I related to the line's strategic positioning and have to admit to being disappointed that I hadn't come up with it myself.

Read More

Tags: marketing / web design / B2B / branding / brand messaging / design / rebranding / website / brand / taglines
0 comments / Click here to read comments

Posted by Paul Regensburg on Jul 15, 2015 8:15:00 AM

Five Examples of Great B2B Storytelling Websites

Good storytelling is the new frontier for the website.

As Responsive Design homogenizes the look and feel of websites (I love the usability but dislike the cookie cutter designs that Responsive Design so often engenders); now, more than ever, we need compelling content to break through the visual monotony and fuse the "brand experience" with the "user experience." This is especially true in B2B, where it is easy to "live above the neck" in a world of features, functions, dense and often technical content.

Here are five websites that successfully use compelling storytelling to build their brands.

Read More

Tags: B2B / user experience / website / brand / Web Design Strategy / branding for websites / brand storytelling
0 comments / Click here to read comments

Posted by Paul Regensburg on Jun 9, 2015 8:30:00 AM

Five Tips for a Smooth Website Project

What can cause a web design project to go over budget or off schedule? This question is often asked of web firms. Similarly, client's ask, "What can we do to ensure success with our website project?"

Good news, bad news: this is not rocket science. In design, success is often subjective. Reigning in subjectivity is where we can realize economies, both in money and in time. To that end, the following recommendations apply to a majority of website projects, regardless of industry and irrespective of intentions.

Read More

Tags: web development / web design / responsive design / rebranding / website / design and business / Web Design Strategy
1 comments / Click here to read comments