B2B brands don't have retail outlets and many do not have eCommerce capabilities. The website is often the #1 tool for building brand identity and for marketing. When creating a B2B website, internal resources are often stretched to the max, yet the urgency for the website to build brand awareness remains strong. To apply limited time and resources for the best results, consider these five tips:
Raincastle's Web Design & Marketing Blog
Am I nuts?! Why would I, the owner of a web design and marketing agency say that? Am I trying to make a fine distinction about the word "need?" Or is it just a provocative headline?
Before you start your company’s website design project, be sure to define your content strategy. The three things that will make your Lead Generation Website successful are:
Online audiences are getting sharper at quickly judging what content is worth their time and what isn't. The well-publicized Microsoft study citing the average person's online attention span as eight seconds — a second less than that of a goldfish — is humorous... as long as it's not your content they are supposed to absorb. As content publishers we all have to up our game.
The most critical first step in a website design project is to define your intention. Many business people seeking a new website identify their situation, but fail to define their intention in an actionable way.