Raincastle's Web Design & Marketing Blog
Where brand messaging and web design intersect, successful websites result. This is the lens through which discussions of web best practices and trends are best viewed. Best practices, like trends, are constantly evolving measures, but where trends are a measure of popularity, best practices are about quality standards. Here, I offer a mix of universal best practices, and with the ruthless speed-of-change in mind, a few that reflect the current era of web design.
Digital developments have brought businesses closer to clients than ever before. Presentation is key when it comes to connecting with potential clients, and that is exactly where RainCastle comes in. And we aren’t the only people that think so.
What does it mean to have a lead generation website? At its core, it's sparking viewers' interest in doing business with you. Does your B2B website do a good job capturing your audience? If you haven’t implemented these techniques, probably not; the upside is there's room for growth.
Pigeon, Panda, Penguin, Hummingbird… What will Google think of next? Since there’s no shortage of cute animals, you can expect many more algorithm updates from our friends at Google.
The tech geniuses at Google are working hard to create a better internet. Although we appreciate their efforts, changing SEO strategy every time an update rolls out, especially unannounced ones, is a challenge. Worse, if you don’t take prompt action, Google penalties could obliterate your hard-earned rankings.